One of the most challenging parts of creating and understanding UX (user experience) is determining and measuring success. Using a Design Thinking Methodology, Philip Wallage of btng.studio shares the Double Diamond Design Framework to establish data points through a combination of qualitative and quantitative research. UX Design always begins with research! After the discovery and […]
Secret Ingredients to Grow a YouTube Channel
Still on a discovery to find the secret ingredients to grow a YouTube Channel, namely mine, YouTube.com/@Sue-Ann, and to test the waters for new possible income streams, as Ileane Smith explained recently, I continue to research. And boy am I on an overwhelming feast of information, ideas, and data recently collected to gain any new […]
2024 Blogging: How to Stand Out in a Sea of Content
With the insurgence of AI (artificial intelligence) for content writing and so much more, it’s more important than ever that your blog content stands out. Not only is your blog the content hub for your business but it also: *user experience **search engine optimization Your 24/7 digital business home, your website, offers visitors content opportunities […]
Does Blogging Have a Future?
The future of blogging is up in the air, or is it? In a recent Twitter (X) Spaces Audio Event, co-host Lisa Sicard of Inspire to Thrive met with me to discuss what blogging today looks like, feels like, and provides for businesses in a digital age. Henneke Duistermaat of Enchanting Marketing kindly contributed her […]
7 Ways to Create Word-of-Mouth Marketing Online
by Maureen McCabe, Guest Contributor The oldest form of marketing – word-of mouth — is also the most basic form of marketing and it takes place, simply, from one human being to another. With today’s gadgets and data harvesting, it’s easy to lose sight of the basics, the things that transcend technology, fads, and demographic […]
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