Top-of-funnel marketing and social media are long-standing partners; yet, in today’s turbulent environment, a fresh and innovative approach to tactics and techniques is crucial for leveraging top-of-funnel social marketing. And that’s exactly what Jaime Shine of Clearly Conveyed Communications and I chatted about for the second LIVE Audio Event** for The Marketing Mirror on LinkedIn. […]
Social Media Shakeup: Time to Rebuild Your Strategy?
The social media shakeup of late is a wake-up call for rethinking, revamping, and rebuilding your social media marketing strategy. At least that’s how it feels to me. But, I’m not the only one, and so sharing some expert insights, like from Guest Cohost, Joie Gharrity, and a few other voices mentioned in our LIVE, […]
Let’s Chat: LinkedIn Live Audio Anyone?
To encourage viewer interaction, August starts a new layer to The Marketing Mirror as an Audio Event on LinkedIn. Producing the show LIVE allows you to share thoughts, ask questions, or interact with The Marketing Mirror, Sue-Ann, and guest co-hosts on topics for businesses, marketers, and content creators. But there’s more reasoning behind this strategy […]
YouTube Shorts: The Audience is the Algorithm
Short-form videos are ruling right now. However, I initially didn’t see their beauty as related to business— the core topic I always learn about and produce content around. One thing changing my mind is the ability, through new technology, to create shorts easily. Which, at first consideration, felt like an additional project requiring an output […]
How to Create Top Customer Care Through Social Media
Customer care through social media is a more relevant topic than ever as people’s lives and technology continue to merge. Connectivity continues to grow, worldwide, and most people are web-connected to two or more devices at once. It’s no wonder people reach out to businesses with ease using the devices conveniently at their fingertips. The […]
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