There’s a psychology innate to your brain that interacts with and absorbs story. So, before we create a story for marketing or media or any content, really, it’s important to dissect the natural attraction the brain has with story. Unlocking the power of story in marketing and media by tapping into Neuroscience allows you to […]
About Sue-Ann Bubacz
Why Your Business Needs a YouTube Video Hub: Reach, Trust, and Revenue
YouTube is the most powerful media network and continues to grow in both audience and importance as a global media powerhouse. According to statistics presented in YouTube’s recent report (and discussed by Sean Cannell on the Think Media Podcast), the value of YouTube as a central media hub for businesses (in more ways than you […]
New Ways to Leverage Top-of-Funnel Social Marketing
Top-of-funnel marketing and social media are long-standing partners; yet, in today’s turbulent environment, a fresh and innovative approach to tactics and techniques is crucial for leveraging top-of-funnel social marketing. And that’s exactly what Jaime Shine of Clearly Conveyed Communications and I chatted about for the second LIVE Audio Event** for The Marketing Mirror on LinkedIn. […]
Social Media Shakeup: Time to Rebuild Your Strategy?
The social media shakeup of late is a wakeup for rethinking, revamping, and rebuilding your social media marketing strategy. At least that’s how it feels to me. But, I’m not the only one and so sharing some expert insights like Guest Cohost, Joie Gharrity’s, and a few other voices mentioned in our LIVE proves the […]
A Website Without a Blog is Like a Heart Without a Beat
A website without a blog is like a heart without a beat. Look, your blog truly represents your digital pulse. And, it’s the activity center of your business website, enhancing your web presence and reputation. But, the thing is, a blog can take many forms. It serves different purposes for a business, but also for […]
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