You can make marketing magic even if you’re a new blog or blogger by relentlessly seeking out, connecting, and engaging via audience-centric, customer-focused, meaningful marketing. What I’m talking about is executing an advanced marketing strategy. Start by integrating your key blog content assets into a carefully mapped out personal journey. A journey where an audience […]
Is it Time for a Digital Audit?
Need a digital audit? Your plan to improve starts with a review of where you are now. And, when it comes to your digital assets, you may find you are over your head. This happens easily enough because, throughout the year, you work to improve your website and purchase tools, bells, and whistles. You may […]
Can a Content Evolution Boost Your Business?
Content is an evolution. I think it was Chris Brogan who I heard say that and to that I sing some Beatles, saying if “Content is a Revolution…Ohhhh yeah…we all want to change the world…” Am I right? Are you working hard to create content to change the world? Or, to at least be significant […]
How to Kill it With Cornerstone Content and Why
I may be wrong but, I think people are a little confused about how and why you need pillar and cornerstone content on your website. So, today I’m going to help you figure it out. The thing is, constantly reviewing, updating, and evolving is typical when it comes to your website. But do you have […]
Repurposing Content by Radio Broadcast
Why oh why repurpose my valuable content by radio for you, my reader friends? Who do I think I am? A voice talent, a radio personality, a podcast in the making? Not at all. It turns out no such visions of stardom ever crossed my mind. Nor did the fact that doing a regular, even […]
Lucky 7 Rules for Headlines That Get Results
Jerking your prospect away from their busy life and into reading your copy is no easy task. To add to the challenge, you only have a few seconds to do it. And, that’s your headline’s most important job. The most effective headlines resonate on a level well beyond merely gaining attention or sparking interest or curiosity. […]
Blog Sparkle and Bling
With blog sparkle and bling, you’ll never go wrong. It’s a holiday weekend in the U.S. and a time with a lot of celebrating going on:) Fourth of July festivities include colorful sparkles and family barbecues in a fun and bustling schedule, making it a nice summer break for many people. Yep, I enjoy a […]
Tune Up Your Visual Voice for Sparkling Web Design
Does having a web design mean you have a business website? Is your digital presence a matter of your site showing up on the internet, live? Are you thrilled your site works—meaning it has some basic info and functionality—and maybe you can add a post or page? I’m with you. Who can think about design […]
V is for Visual Design Elements
But what does that mean? Well, I’ve been thinking about visual design aspects for my digital business an awful lot lately. But more importantly, I’ve been taking actions! So I promise you, my V—as in vanishing—and not posting for a month here is time well spent. And you’ll see why. Then, you can expect tons […]
Working to Write and Writing to Work
Are you working to write valuable content assets for your business? There’s no time for slacking in the digital content world, and I for one, seem to be running out of hours. Hours that is, for delving into the deep dark depths of not only online freelance writing but, into the oceans of possibilities for […]