There’s a psychology innate to your brain that interacts with and absorbs story. So, before we create a story for marketing or media or any content, really, it’s important to dissect the natural attraction the brain has with story. Unlocking the power of story in marketing and media by tapping into Neuroscience allows you to […]
Why Your Business Needs a YouTube Video Hub: Reach, Trust, and Revenue
YouTube is the most powerful media network and continues to grow in both audience and importance as a global media powerhouse. According to statistics presented in YouTube’s recent report (and discussed by Sean Cannell on the Think Media Podcast), the value of YouTube as a central media hub for businesses (in more ways than you […]
New Ways to Leverage Top-of-Funnel Social Marketing
Top-of-funnel marketing and social media are long-standing partners; yet, in today’s turbulent environment, a fresh and innovative approach to tactics and techniques is crucial for leveraging top-of-funnel social marketing. And that’s exactly what Jaime Shine of Clearly Conveyed Communications and I chatted about for the second LIVE Audio Event** for The Marketing Mirror on LinkedIn. […]
Let’s Chat: LinkedIn Live Audio Anyone?
To encourage viewer interaction, August starts a new layer to The Marketing Mirror as an Audio Event on LinkedIn. Producing the show LIVE allows you to share thoughts, ask questions, or interact with The Marketing Mirror, Sue-Ann, and guest co-hosts on topics for businesses, marketers, and content creators. But there’s more reasoning behind this strategy […]
How to Make and Edit Videos Without Screaming
Cracking the code for creating engaging video content, starting with how to make and edit vidoes, is proving to be a big challenge. At least for this video creator! But the truth is, nearly all businesses and certainly most digital content creators need to (yes, eventually) embrace videos and add them to their content wheelhouse. […]
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