Jerking your prospect away from their busy life and into reading your copy is no easy task. To add to the challenge, you only have a few seconds to do it. And, that’s your headline’s most important job. The most effective headlines resonate on a level well beyond merely gaining attention or sparking interest or curiosity. […]
Blog Sparkle and Bling
With blog sparkle and bling, you’ll never go wrong. It’s a holiday weekend in the U.S. and a time with a lot of celebrating going on:) Fourth of July festivities include colorful sparkles and family barbecues in a fun and bustling schedule, making it a nice summer break for many people. Yep, I enjoy a […]
Tune Up Your Visual Voice for Sparkling Web Design
Does having a web design mean you have a business website? Is your digital presence a matter of your site showing up on the internet, live? Are you thrilled your site works—meaning it has some basic info and functionality—and maybe you can add a post or page? I’m with you. Who can think about design […]
V is for Visual Design Elements
But what does that mean? Well, I’ve been thinking about visual design aspects for my digital business an awful lot lately. But more importantly, I’ve been taking actions! So I promise you, my V—as in vanishing—and not posting for a month here is time well spent. And you’ll see why. Then, you can expect tons […]
Working to Write and Writing to Work
Are you working to write valuable content assets for your business? There’s no time for slacking in the digital content world, and I for one, seem to be running out of hours. Hours that is, for delving into the deep dark depths of not only online freelance writing but, into the oceans of possibilities for […]
How to Make Your Content Work as Hard as You Did Creating It
If you can use a quick spark to ignite your content reach and make your content work even better, then this post is for you! I’ll show you a simple process for re-purposing quality content in 5 easy steps. And, I’ll be sure to give you some extra helpful hints peppered in along the way. […]
How to Craft Content to Crush It With Writing
When you craft content to crush it, you soon realize, writing is integral to your success. If you don’t believe me, read on and see why writing wiz Ann Handley wholeheartedly endorses this premise for writing as the heart of content. A great blog starts with incredible writing, no matter the featured media mix. And while […]
Are You Walking a Social Media Tightrope?
Are you walking the Social Media tightrope too? Do you ever think you’re going to fall off any second? Ever wrestle with yourself, thinking: To Tweet or Not to Tweet, That is the Question. My little Shakespearean parody here is from an intro I used while sharing a recent post by Ryan Biddulph of BloggingfromParadise […]
Your Guide to What Content Marketing Is NOT
Content marketing is the cornerstone of inbound marketing and a core driver for digital marketing, in general. But, as Robert Rose of Content Marketing Institute (CMI) points out, content marketing is “…a methodology—an approach—a strategy…” in marketing. So, content marketing is NOT a single campaign, but more accurately, a marketing mindset. And this mindset has […]
Creating a Visual Resume
Here’s my Visual Resume, a digital presentation to let you know exactly what I’m about. Until October 5th, you can click this link, and share my Resume Update: a Visual Resume on FaceBook, LinkedIn, or Pinterest (I think those 3) to Vote for Me! Not a Vote for Me for President or anything, but to have a […]