Pinterest is an AI-powered visual search platform, designed for decisions, not just discovery. With a growing monthly user base, this search and user-intent conditioning offers a unique advantage for business users who want to go beyond visibility or reach to gain clients and sales. With direct purchasing power built into Pinterest, there are multiple ways […]
Going LIVE to Share and Thrive
The best thing about going LIVE is having the opportunity to interact with colleagues and viewers—friends, new and old! It’s a true learning experience, hopefully from both sides of the camera. The conversations bring out new ideas, provoke questions, and uncover the latest scoops on all things business and content. It’s a thoughtful process, both […]
Human/AI Collaboration: Creativity Unleashed
The magic of human/AI collaboration is stunning, impressive, and inspiring. At times, it takes you to unexpected places, offers new experiences, and tantalizes your senses, awakening new ideas and endless possibilities. AI and human ingenuity invite you to explore, experiment, and dream. Not just about words, although it often stems from stringing them together cohesively, […]
Why Your Brain Loves Story: Science Behind Memorable Marketing
There’s a psychology innate to your brain that interacts with and absorbs story. So, before we create a story for marketing or media or any content, really, it’s important to dissect the natural attraction the brain has with story. Unlocking the power of story in marketing and media by tapping into Neuroscience allows you to […]
Why Your Business Needs a YouTube Video Hub: Reach, Trust, and Revenue
YouTube is the most powerful media network and continues to grow in both audience and importance as a global media powerhouse. According to statistics presented in YouTube’s recent report (and discussed by Sean Cannell on the Think Media Podcast), the value of YouTube as a central media hub for businesses (in more ways than you […]
New Ways to Leverage Top-of-Funnel Social Marketing
Top-of-funnel marketing and social media are long-standing partners; yet, in today’s turbulent environment, a fresh and innovative approach to tactics and techniques is crucial for leveraging top-of-funnel social marketing. And that’s exactly what Jaime Shine of Clearly Conveyed Communications and I chatted about for the second LIVE Audio Event** for The Marketing Mirror on LinkedIn. […]
Social Media Shakeup: Time to Rebuild Your Strategy?
The social media shakeup of late is a wake-up call for rethinking, revamping, and rebuilding your social media marketing strategy. At least that’s how it feels to me. But, I’m not the only one, and so sharing some expert insights, like from Guest Cohost, Joie Gharrity, and a few other voices mentioned in our LIVE, […]
A Website Without a Blog is Like a Heart Without a Beat
A website without a blog is like a heart without a beat. Look, your blog truly represents your digital pulse. And, it’s the activity center of your business website, enhancing your web presence and reputation. But, the thing is, a blog can take many forms. It serves different purposes for a business, but also for […]
Let’s Chat: LinkedIn Live Audio Anyone?
To encourage viewer interaction, August starts a new layer to The Marketing Mirror as an Audio Event on LinkedIn. Producing the show LIVE allows you to share thoughts, ask questions, or interact with The Marketing Mirror, Sue-Ann, and guest co-hosts on topics for businesses, marketers, and content creators. But there’s more reasoning behind this strategy […]
How to Make and Edit Videos Without Screaming
Cracking the code for creating engaging video content, starting with how to make and edit vidoes, is proving to be a big challenge. At least for this video creator! But the truth is, nearly all businesses and certainly most digital content creators need to (yes, eventually) embrace videos and add them to their content wheelhouse. […]
Influencer Marketing Secrets Uncovered
There’s a lot to unpack in the Ultimate Guide to Influencer Marketing by Eric Butow and Stephanie Garcia. But as a resource and reference on the topic, this book is as comprehensive a blueprint as I’ve ever seen in a book, making the word “guide” seem minimal for all the treasures you’ll discover. Because I […]
Building Engagement and Influence with Podcasting
Building engagement and influence with podcasting is something my colleague and friend, JoieG 113, is all about, and I think you’ll love what she has to say. When Joie Gharrity takes the stage, her shining Superstar illuminates and she graciously shares her experience and expertise. I like talking to Joie so much that interviewing her […]
How to Adopt a Creative Mindset for Business
Adopting and optimizing a creative mindset for business helps you stand out in your industry, connect emotionally with humans, and bring originality into your projects for your business and clients. Lee Love of Photo Mentor Academy is a proponent of creative thinking to help you become a go-to resource for what YOU AND ONLY YOU […]
Secrets to Stellar UX Design with Philip Wallage
One of the most challenging parts of creating and understanding UX (user experience) is determining and measuring success. Using a Design Thinking Methodology, Philip Wallage of btng.studio shares the Double Diamond Design Framework to establish data points through a combination of qualitative and quantitative research. UX Design always begins with research! After the discovery and […]
Secret Ingredients to Grow a YouTube Channel
Still on a discovery to find the secret ingredients to grow a YouTube Channel, namely mine, YouTube.com/@Sue-Ann, and to test the waters for new possible income streams, as Ileane Smith explained recently, I continue to research. And boy am I on an overwhelming feast of information, ideas, and data recently collected to gain any new […]
2024 Blogging: How to Stand Out in a Sea of Content
With the insurgence of AI (artificial intelligence) for content writing and so much more, it’s more important than ever that your blog content stands out. Not only is your blog the content hub for your business but it also: *user experience **search engine optimization Your 24/7 digital business home, your website, offers visitors content opportunities […]
Does Blogging Have a Future?
The future of blogging is up in the air, or is it? In a recent Twitter (X) Spaces Audio Event, co-host Lisa Sicard of Inspire to Thrive met with me to discuss what blogging today looks like, feels like, and provides for businesses in a digital age. Henneke Duistermaat of Enchanting Marketing kindly contributed her […]
7 Ways to Create Word-of-Mouth Marketing Online
by Maureen McCabe, Guest Contributor The oldest form of marketing – word-of mouth — is also the most basic form of marketing and it takes place, simply, from one human being to another. With today’s gadgets and data harvesting, it’s easy to lose sight of the basics, the things that transcend technology, fads, and demographic […]
Market Your Brand With Sound Audio
Your audio brand strategy, sonic logo (audio tagline), and other key audio components are central to your marketing efforts and establishing brand voice (literally). However, brand sound is often overlooked by businesses, explains Jodi Krangle in today’s episode of The Marketing Mirror. Having professional voiceover actor Jodi Krangle as the kickoff guest on the first […]
YouTube Shorts: The Audience is the Algorithm
Short-form videos are ruling right now. However, I initially didn’t see their beauty as related to business— the core topic I always learn about and produce content around. One thing changing my mind is the ability, through new technology, to create shorts easily. Which, at first consideration, felt like an additional project requiring an output […]
How to Get Sponsors and Partners Who Love You
Because sponsorships and partnerships are new to me on YouTube, let alone for the kind of YouTube-Network situation I’m part of as of the Monday, May 1st launch of the 100TV Network, I’m trying to learn more to understand these things better. Luckily, Mike Allton, Head of Partnerships for Agorapulse, a creator and business shaker […]
AI AI OH: Artificial Intelligence is Here
AI is all the rage, finding a brighter spotlight in the past several weeks as it continues to improve and promises to pave the way to faster and easier content creation with nearly unlimited applications. From creating artwork to sales copy to song lyrics to fiction writing to blogging to tweeting, AI is getting a […]
Magic Writing – A Halloween Treat to Find Your Magical Powers
Discover enchanting magic writing tips just in time for Halloween magic! Unleash the power of your pen and conjure up captivating stories that will leave your readers spellbound. With these supernatural magical writing tricks up your sleeve, you can create mesmerizing plots, bewitching characters, and eerie atmospheres that will transport your audience to a world […]
NEW Social Media… Refine and Rethink!
Social media amps up your ability to connect with people, build relationships, and gain business. Since hitting the scene, social media has turned marketing on its head, changing the megaphone of advertising into a two-way conversation with customers. The real-time opportunity to tune up customer care and meet people where they are is game-changing and […]
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