Opinions on AI range from A to Z, with no one— not even the founders— supplying concrete answers to rely on or truly trust. It’s a free-for-all, with changes in AI swirling so fast that heads are spinning. Worse, somewhere along the way, the topic turned political- another push to incite division- but why? AI’s […]
The Changing Role of Websites: Destination to Data Center
The role of websites is changing. And currently, your website serves as your business’s singular source of truth. As such, it shoulders the tremendous responsibility of acting as your business’s digital information directory, tasked with building AI trust and driving discovery. Your website’s big job, it turns out, is more essential than ever! Generative engine […]
Has AI Finally Killed Off SEO?
If you’re wondering if SEO is finally dead and done-for, guest author Corey Hinde is here to settle the question once and for all! A plain-English look at what’s happening to search—and what it means for your business If you’ve Googled anything lately, you’ll have noticed something different. Above the usual list of blue links, […]
How to Build a Recognizable Brand
Building a recognizable brand starts with your ability to define, with clarity and consistency, a core business identity, and then to convey that understanding universally. Your brand’s recognizability hinges on how widely understood you are and how others perceive you. Articulating your core message, no matter the platform, requires careful thought to create a memorable, […]
The Power of Composition in Visual Storytelling
Adopting the principles of composition and learning to use them effectively, individually or in combination, gives you an advantage in telling a story through your work. Design and composition add a level of richness to your visual content, helping to grab attention or gain the click. Part of design entails communicating an idea, a perspective, […]
Pinterest Update: A Blueprint for Top-Notch Business Results
Pinterest is an AI-powered visual search platform, designed for decisions, not just discovery. With a growing monthly user base, this search and user-intent conditioning offers a unique advantage for business users who want to go beyond visibility or reach to gain clients and sales. With direct purchasing power built into Pinterest, there are multiple ways […]
Going LIVE to Share and Thrive
The best thing about going LIVE is having the opportunity to interact with colleagues and viewers—friends, new and old! It’s a true learning experience, hopefully from both sides of the camera. The conversations bring out new ideas, provoke questions, and uncover the latest scoops on all things business and content. It’s a thoughtful process, both […]
Human/AI Collaboration: Creativity Unleashed
The magic of human/AI collaboration is stunning, impressive, and inspiring. At times, it takes you to unexpected places, offers new experiences, and tantalizes your senses, awakening new ideas and endless possibilities. AI and human ingenuity invite you to explore, experiment, and dream. Not just about words, although it often stems from stringing them together cohesively, […]
Why Your Brain Loves Story: Science Behind Memorable Marketing
There’s a psychology innate to your brain that interacts with and absorbs story. So, before we create a story for marketing or media or any content, really, it’s important to dissect the natural attraction the brain has with story. Unlocking the power of story in marketing and media by tapping into Neuroscience allows you to […]
Why Your Business Needs a YouTube Video Hub: Reach, Trust, and Revenue
YouTube is the most powerful media network and continues to grow in both audience and importance as a global media powerhouse. According to statistics presented in YouTube’s recent report (and discussed by Sean Cannell on the Think Media Podcast), the value of YouTube as a central media hub for businesses (in more ways than you […]
New Ways to Leverage Top-of-Funnel Social Marketing
Top-of-funnel marketing and social media are long-standing partners; yet, in today’s turbulent environment, a fresh and innovative approach to tactics and techniques is crucial for leveraging top-of-funnel social marketing. And that’s exactly what Jaime Shine of Clearly Conveyed Communications and I chatted about for the second LIVE Audio Event** for The Marketing Mirror on LinkedIn. […]
Social Media Shakeup: Time to Rebuild Your Strategy?
The social media shakeup of late is a wake-up call for rethinking, revamping, and rebuilding your social media marketing strategy. At least that’s how it feels to me. But, I’m not the only one, and so sharing some expert insights, like from Guest Cohost, Joie Gharrity, and a few other voices mentioned in our LIVE, […]
A Website Without a Blog is Like a Heart Without a Beat
A website without a blog is like a heart without a beat. Look, your blog truly represents your digital pulse. And, it’s the activity center of your business website, enhancing your web presence and reputation. But, the thing is, a blog can take many forms. It serves different purposes for a business, but also for […]
Let’s Chat: LinkedIn Live Audio Anyone?
To encourage viewer interaction, August starts a new layer to The Marketing Mirror as an Audio Event on LinkedIn. Producing the show LIVE allows you to share thoughts, ask questions, or interact with The Marketing Mirror, Sue-Ann, and guest co-hosts on topics for businesses, marketers, and content creators. But there’s more reasoning behind this strategy […]
How to Make and Edit Videos Without Screaming
Cracking the code for creating engaging video content, starting with how to make and edit vidoes, is proving to be a big challenge. At least for this video creator! But the truth is, nearly all businesses and certainly most digital content creators need to (yes, eventually) embrace videos and add them to their content wheelhouse. […]
Influencer Marketing Secrets Uncovered
There’s a lot to unpack in the Ultimate Guide to Influencer Marketing by Eric Butow and Stephanie Garcia. But as a resource and reference on the topic, this book is as comprehensive a blueprint as I’ve ever seen in a book, making the word “guide” seem minimal for all the treasures you’ll discover. Because I […]
Building Engagement and Influence with Podcasting
Building engagement and influence with podcasting is something my colleague and friend, JoieG 113, is all about, and I think you’ll love what she has to say. When Joie Gharrity takes the stage, her shining Superstar illuminates and she graciously shares her experience and expertise. I like talking to Joie so much that interviewing her […]
