I’m not going to lie. This past year has been my most challenging and perhaps my blog reflects this. Don’t get me wrong. I’m as committed as ever and I continue to level up with a “continuous learning” mindset, but my heart and soul—home base for my writing and creativity—are in turmoil. My emotional well-being […]
A Halloween Story: When Customers Haunt You
Since it’s Halloween in the USA, I thought I’d tell you a spooky little customer service tale. It begins with glitter and sparkles and all the fun of an extravagant Event Celebration. But, it involves an event business client-type, a favorite, as the main character—a bridezilla, in fact! For sure, this is scarier than the […]
Are You Walking a Social Media Tightrope?
Are you walking the Social Media tightrope too? Do you ever think you’re going to fall off any second? Ever wrestle with yourself, thinking: To Tweet or Not to Tweet, That is the Question. My little Shakespearean parody here is from an intro I used while sharing a recent post by Ryan Biddulph of BloggingfromParadise […]
Why is Account Based Marketing a Thing?
Are people just suddenly aware of, “Do you want fries with that?” Cross-selling is something I was taught as a bank teller during college in one of my first “real jobs.” And every fast food flipper learns that opening line up-sell, right? Hasn’t anyone told you, if you haven’t figured it out yet, the best customers are […]
Check Your Report Card Before the Semester Starts
Back to Business There’s something revitalizing about Fall and fresh faces heading back to schools and off to universities, eager to learn. Yep, I’ve felt that back-to-school excitement many times! Businesses seem to crank things up a notch this time of year too. I know from nearly 30 years of small business ownership, fourth quarter […]
The Seductive Biz Blog and How to Create It
In my last post, I shared an extraordinary business blog writing aha moment gleaned from a recent interview with Henneke of Enchanting Marketing, but I’m not finished with this biz blog topic yet. We must have been at the same interview because here’s what she wrote the same week. The main secret Henneke reveals to […]
Need The “How To” Key in Business Blog Writing?
The struggle to create quality, consistent blog writing plagues businesses of every size and type. Content creators and writers feel the pressure, too, because a business blog has a big job. When done properly, business blogging is an ongoing process used to market your business via the web. It’s also a cornerstone of content marketing. […]
You Have to be Apple to be Called Apple and Not be an Apple
Without significant recognition, you will need value as brilliant, disruptive, and explosive as beloved Apple, or your naming strategy has a big job. In my estimation, a fantasy name styling, like the recently announced Mirasee name for digital marketer Firepole Marketing, only works in one of two situations. Don’t panic though, because Danny Iny seems […]
Rolling Out an eBook Parade of Valuable Business Resources
It’s been a hectic couple of weeks since I started getting the new Skills Building eBook Library going, but I have a couple of new additions to announce, ready-to-go for you, and I’m anxious to share them. Besides giving you two more fabulously informational and resource-packed eBooks today, I also want to let you in on […]
There’s a Pit in My Life Cherry
Life is full of juxtapositions like good and evil, up and down, elated and deflated and oh my, I can go on with this example forever, but the point is simple. Just like life itself brings you the good and the bad, so will your life in business, so be prepared for the worst and […]