If you’re wondering if SEO is finally dead and done-for, guest author Corey Hinde is here to settle the question once and for all! A plain-English look at what’s happening to search—and what it means for your business If you’ve Googled anything lately, you’ll have noticed something different. Above the usual list of blue links, […]
How to Build a Recognizable Brand
Building a recognizable brand starts with your ability to define, with clarity and consistency, a core business identity, and then to convey that understanding universally. Your brand’s recognizability hinges on how widely understood you are and how others perceive you. Articulating your core message, no matter the platform, requires careful thought to create a memorable, […]
The Power of Composition in Visual Storytelling
Adopting the principles of composition and learning to use them effectively, individually or in combination, gives you an advantage in telling a story through your work. Design and composition add a level of richness to your visual content, helping to grab attention or gain the click. Part of design entails communicating an idea, a perspective, […]
Pinterest Update: A Blueprint for Top-Notch Business Results
Pinterest is an AI-powered visual search platform, designed for decisions, not just discovery. With a growing monthly user base, this search and user-intent conditioning offers a unique advantage for business users who want to go beyond visibility or reach to gain clients and sales. With direct purchasing power built into Pinterest, there are multiple ways […]
Going LIVE to Share and Thrive
The best thing about going LIVE is having the opportunity to interact with colleagues and viewers—friends, new and old! It’s a true learning experience, hopefully from both sides of the camera. The conversations bring out new ideas, provoke questions, and uncover the latest scoops on all things business and content. It’s a thoughtful process, both […]
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