He’s Checking His List It doesn’t matter if you’re naughty or nice. It’s the end of the year and nearly a new one, a perfect time to start fresh. My plan? Make a list and check it twice. A list can be an excellent tool for your use. Ask Santa if you don’t believe me! Aside […]
A Marketing SlideShare: Marketing is Easy
A Marketing Slideshare Based on a couple of recent posts, I thought I would present a Marketing SlideShare, to highlight some key points and ideas you can use in your business. SlideShare is still pretty new to me, so I am hoping to improve as I go, and already know I want to be able […]
Marketing is Easy, Straight Up
When I think about marketing, I think about almost every aspect of a business. I’ve said it in other articles I’ve written, but I think it’s true when I explain it like this: Business is marketing and marketing is business. They work best as one, and that’s a simple truth, in my experience. Marketing connotates […]
My Losing Essay for Marketing Magic
Sooooo…I decided to share my not so successful effort to win a coveted place at the MarketingProfs’ B2B Marketing Magic event taking place in October. Maybe sharing it will make me feel better for being a loser. Maybe not. I decided to share it anyway because: ✅I’ll be a good loser and not scream and […]
Identifying YOU in all the World
How will you be sure to find the fireball center so those glittering sparks will fly? All of a sudden it hit me. I was working on the next Newsletter issue of MIX, SIZZLE & SHAKE: A Process for Finding Your Fireball Core and was ready to introduce Exercises/Worksheets to help you go about finding your […]
A Journey to Connect at the Emotional Core
The journey to your customers’ hearts begins by trying on their shoes…. A study in how to connect @ the emotional core. You’re dancing around with relevance when you start by trying to view the world from someone else’s shoes. The point, when talking about relevance is, of course, that you must be relevant to […]
The Telling of Compelling…Compelling Copywriting is like Love.
Why compelling copywriting is a little like love…
Content Marketing Brain Explosion, Part II
Sorry if you missed my last post, but I’m also a little sorry if you read it, maybe. Because if you happened to see it, you know that my brain is about ready to explode from Content Marketing overload. I did go off on a rant of sorts about everyone’s favorite subject of these times, […]
Social Media…is the New Word Of Mouth
I have been resisting social media but looking at it this way suddenly brings to light the significance of the art of social for a successful digital launch, or growth, or whatever applies in your case. When I started in business, it was ALL about business, and not at all about social. In fact, social media […]