When I think about marketing, I think about almost every aspect of a business. I’ve said it in other articles I’ve written, but I think it’s true when I explain it like this: Business is marketing and marketing is business. They work best as one, and that’s a simple truth, in my experience. Marketing connotates […]
Caught in the Web of Being Self-Employed
I’ve got a huge problem. I’m stuck on being self-employed, just like a fly is stuck in a spider’s web. See, I was a mere kid last time I worked for someone else, and now I’m pretty convinced I’m just not cut out to start a job that I have to report to, ever again. […]
My Losing Essay for Marketing Magic
Sooooo…I decided to share my not so successful effort to win a coveted place at the MarketingProfs’ B2B Marketing Magic event taking place in October. Maybe sharing it will make me feel better for being a loser. Maybe not. I decided to share it anyway because: ✅I’ll be a good loser and not scream and […]
Finding the Formula: How to Craft Killer Content
Content Kills. Yep. It does. But here’s the problem. It can either kill in a good way, like sales through the roof, or in a not so good way, like dead in the water. Which way do you want to go? You need a content formula! Creating killer content is no easy task. In fact, […]
Selfie Centered
There’s an outbreak of selfie-itis going on so be prepared. I’ve noticed when I’m around young people lately that selfies are the BIG thing. And although I don’t personally want to put myself on “film” much, if ever, I guess they get a lot of enjoyment from these mega many self taken-of-self photos. My question […]
Identifying YOU in all the World
How will you be sure to find the fireball center so those glittering sparks will fly? All of a sudden it hit me. I was working on the next Newsletter issue of MIX, SIZZLE & SHAKE: A Process for Finding Your Fireball Core and was ready to introduce Exercises/Worksheets to help you go about finding your […]
How to Create Marketing Magic with Ridiculously Good Content
As a writer, am I not a rare, exotic, spectacular, learnedly and blessedly talented super special species? You see? That’s why I’m not sure I like the title of Ann Handley’s book, Everybody Writes. Hmmmm. Let’s see, it does say “guide to creating ridiculously great content” so I better at least take a peek and see if […]
A Journey to Connect at the Emotional Core
The journey to your customers’ hearts begins by trying on their shoes…. A study in how to connect @ the emotional core. You’re dancing around with relevance when you start by trying to view the world from someone else’s shoes. The point, when talking about relevance is, of course, that you must be relevant to […]
Write Mix for Business: MIX, SIZZLE & SHAKE Newsletter
Get the MIX, SIZZLE & SHAKE Newsletter! Edition 1: How Can I Help You? Introductory Edition Newsletter Edition 2: Finding the Formula. Focus: KILLER Content Newsletter Edition 3: Engagement. How to Craft Killer Content with Engagement…Creating An Audience Experience the Goes Beyond Words Newsletter So Let’s Talk Newsletter. You probably already know the best way to stay in […]
The Telling of Compelling…Compelling Copywriting is like Love.
Why compelling copywriting is a little like love…