My great-niece, Ryder, is five years old and when she got her first motorcycle, a 50cc Yamaha peewee, for Christmas, she was a little bit reluctant. Her then four-year-old self just wasn’t sure. [The photo above is Ryder, 4, in her new riding gear but, definitely unsure about trying out the bike!] But, don’t get […]
How to Get the Most of Your Host
The host for your website is basically where your site lives on the internet. So, making the selection of a quality host is a bigger deal than you may realize. I’ve been through a host of hosts in finding my way, so I decided to talk about it a bit. I’m going to recommend my […]
Why Blogging Is Like Kids and Cars
I have a 3 year old niece. She has been on planet earth for 40 months. She is fun, energetic and pretty darn smart. This little one happily recounts stories I tell her from my travels, relaying in a clear, 6 year old, non baby talk voice, with proper diction. She has been speaking since […]
Why You Need to be Blogging with Finesse
Are you blogging through a filter or letting it all hangout? Maybe blogging with finesse can help bring your blog to life. The decisions you make for establishing a writing voice and style need to match your business, align with your values, and fit with the intent of your audience. You may be making a […]
7 Things That Bug Me About Your Website and Why
Things That Bug Me About Your Website #1- I want to pop your popups right in the nose! This especially stinks when I want to read your stuff and check out your site. But, your popups won’t let me! How can I learn about your website and business if you block me at the onset? In one particular […]
A Halloween Treat to Find Writing Magic
In the Mood for a Halloween Treat? For a Halloween treat, enjoy a tasty little ditty. I call it a “rap poem.” But, the reason it’s so fun and inspiring is due to the many loyal readers, students, and fans that my friend Henneke of Enchanting Marketing has inspired. I am one of those people! […]
Why Your Business Needs a Blog: 13 Reasons
Why Your Business Needs a Blog If the idea is to build your digital presence, an excellent blog is a perfect way to do just that for most businesses. The thing is, just as content marketing is not merely a marketing campaign but more an ongoing mindset, your blog, too, is more significant than one […]
How to Kill it With Cornerstone Content and Why
I may be wrong but, I think people are a little confused about how and why you need pillar and cornerstone content on your website. So, today I’m going to help you figure it out. The thing is, constantly reviewing, updating, and evolving is typical when it comes to your website. But do you have […]
Planning Power For Positive Progress All Year
I’m not going to lie. This past year has been my most challenging and perhaps my blog reflects this. Don’t get me wrong. I’m as committed as ever and I continue to level up with a “continuous learning” mindset, but my heart and soul—home base for my writing and creativity—are in turmoil. My emotional well-being […]
Lucky 7 Rules for Headlines That Get Results
Jerking your prospect away from their busy life and into reading your copy is no easy task. To add to the challenge, you only have a few seconds to do it. And, that’s your headline’s most important job. The most effective headlines resonate on a level well beyond merely gaining attention or sparking interest or curiosity. […]