Your blog is the fuel for a hot Content Marketing Plan and the perfect reason you need to Bling Your Blog to attract and engage with people via your business.
If digital marketing is a part of your business, you undoubtedly understand how content marketing plays a leading role. Companies of all sizes embrace content marketing as a significant marketing force starring in the digital space.
All the content assets you create, beginning with stellar blog content, serve to oil the fast-spinning content marketing wheel you need to propel your business to the forefront. And so there’s no confusion; the forefront for you is the space where you connect with an audience. Plus, gain business.
The only hangup? Well, there are lots of moving parts to get in place to elevate your blog to a hopping content hub and activity center for your business. But that’s certainly the goal.
The role of content marketing cannot be understated, particularly as it fits your digital agenda. Because your blogging work fuels your content marketing machine, I feel an excellent overview explaining What Content Marketing is NOT, helps give you an idea of what to expect.
From a broader content marketing perspective, you can understand the bigger picture. You can see the power of the blog assets you create. But, by realizing your blog’s power, not only under the marketing and content marketing umbrella but as a business builder as well, you can work to craft and align blog media much more strategically.
Blog Power in Content Marketing
Still, if you’re not aware of a wider business impact or the framework in which your blog lives, you won’t be successful. Get the bad news for what you need to know for blog and content marketing success in the video below:
Content Marketing Truths:
1- While not an easy or quick fix, content marketing is impactful for businesses of any size. Any business can benefit from a content marketing strategy and blog content plan for their company.
2- Content marketing is a mindset and strategy, not a single tactic or campaign.
3- Consistency matters, so a time and resources commitment is necessary for results. (It turns out this blogging and marketing bit isn’t simply magic!)
4- Flexibility, testing, and experimentation are part of the content process. Rapid change and constantly evolving means a stubborn, set attitude won’t do.
5- Learning never ends and makes you a go-to resource for customers. Pay attention to your industry or field. Notice the digital landscape and the more extensive business environment.
6- If you don’t set goals, measure and analyze results, or adjust from what you discover, you won’t continue to improve or improve as fast.
7- There’s no one formula for content marketing or blogging. What works for one company may not work for another. Go ahead, find your creativity!
The Content Marketing Deal:
- Research & Thought
- Define a Purpose
- Develop a Strategy
- Identify Goals & Objectives
- Determine How to Measure (KPI’s)
- Record Results
- Review & Analyze
- Evaluate & Refine
- Document Strategy
- Content Strategy
- Editorial Schedule
- Blog Content Plan
- Implement & Improve
Focusing on the visitor experience is the best way to improve your blog’s content marketing. Often, your clients or audience help you identify your core differentiating features. Therefore, an intimate understanding of your customers helps. With their help, you can create the content customers need and want.
Keep in mind that marketing today is a two-way conversation. Connecting with people includes interactivity via your blog, social media, and other platforms or means. Broadcasting your message is obsolete. Create content assets to form relationships over trying to sell.
Sales filter through from the multiple touchpoints in your content marketing mix. Media, marketing, message, and mix are all customer-driven.
Ultimately, connecting via email marketing emphasizes the importance of communicating with people and growing an email marketing list to gain that contact. This happens through thoughtful content, media, and marketing assets mixed properly to establish you as a credible and trustworthy source.
Benchmarking best practices, industry standards, and competitor intel helps you evaluate how to improve and stand out. The best content marketing and blog formula will ultimately be uniquely you!
Look at your blog and content marketing as the official publishing house for your world company. Fortunately, there’s absolutely no end to what you can create to inspire customers and ignite your business.
Also, keep in mind every touchpoint you make with your valuable content is another step towards gaining sales. Connect the dots with those key touchpoints to craft a path leading directly to you.
Click Here to Bling Your Blog With Me!
Your blog has a big job but done correctly it serves as the red carpet to your business, allowing people to connect and learn more, and acting as a 24-7 marketing machine for prospective clients to discover you!
If your blog isn’t pulling its weight or is a hog of your time and brainpower, it may be time for a closer look, a new strategy, and an intentional plan.
So step right up and join me on a learning journey on the Blog Transformation Highway where each location along the way is a step to making your blog more effective, and done more efficiently. Get a DEAL NOW at AppSumo and let’s work together to get your blog upgraded and all cylinders firing!! See you there?
Shyam Bhardwaj says
Absolutely, Sue-Ann. A corporate Blog has a critical job in overall content strategy for an enterprise and it helps aware the audience about its services and/or products.
Your point of having a documented content strategy and the editorial calendar is the need of the hour. Most of the small businesses lack it, so it’s something that can streamline overall content strategy and align it perfectly with the business goals.
Thanks for sharing the value.
Sue-Ann Bubacz says
Thanks so much, Shayam! I connected with you on Twitter too:)
Even if you’re a small operation, a documented content strategy works, even if it’s for shorter time frames, say monthly. Of course, flexibility is always necessary within a set schedule as well. But documentation has other benefits as well in keeping with those bigger business goals on one hand, and keeping on track, overall, on the other!
Thank you so much for stopping by to read, share and comment, Shyam! I look forward to sharing content and learning together. Thank you, Sue-Ann
Ryan Biddulph says
Spot on insights here Sue-Ann. Our blogs are the fuel sustaining content marketing campaigns. I intend to publish helpful content frequently because the blog posts are the source, the foundation, for my content marketing campaign. First, you publish helpful content. Then you market the content.