When you craft content to crush it, you soon realize, writing is integral to your success. If you don’t believe me, read on and see why writing wiz Ann Handley wholeheartedly endorses this premise for writing as the heart of content. A great blog starts with incredible writing, no matter the featured media mix. And while […]
How to Plan with Pizzazz to Make Your Year Sparkle
It all started innocently enough… As the fourth quarter began, so began the push to plan. All businesses review, revise, and plan for a New Year’s course to better success, right? Well, if you don’t, you should. Even if you’re a business of one. Definitely. But, getting back to planning, how do you start? Well, […]
The Seductive Biz Blog and How to Create It
In my last post, I shared an extraordinary business blog writing aha moment gleaned from a recent interview with Henneke of Enchanting Marketing, but I’m not finished with this biz blog topic yet. We must have been at the same interview because here’s what she wrote the same week. The main secret Henneke reveals to […]
Need The “How To” Key in Business Blog Writing?
The struggle to create quality, consistent blog writing plagues businesses of every size and type. Content creators and writers feel the pressure, too, because a business blog has a big job. When done properly, business blogging is an ongoing process used to market your business via the web. It’s also a cornerstone of content marketing. […]
An eBook of Your Very Own
eBooks here, eBooks there, eBooks, eBooks, Everywhere— And you probably need, or want, to produce an eBook of your very own, too! I know, because recently I came down with a bad case of eBookitis, and I haven’t been the same since. Here’s why: With Beacon, creating quality eBooks is easy with a capital “E” […]
How to Craft Engaging Content by Way of Oz
And by Oz, I don’t mean Australia. To craft engaging content, a trip to Oz may help, because you’ll need all the heart and courage you can find…and a dose of brains won’t hurt either. For writers, the journey to figure out how to craft engaging content can be just as tricky as falling out […]
Visual Design: A Part of Content Creation
Presenting Content using Visual Design Enhances it for Your Audience. Because people’s brains like and remember content presented in a visual design, try giving some extra bang to your content by using visuals. Creating visual representations, even from written or data-based information will help not only make content “pop” but, will make it more memorable […]
Caught in the Web of Being Self-Employed
I’ve got a huge problem. I’m stuck on being self-employed, just like a fly is stuck in a spider’s web. See, I was a mere kid last time I worked for someone else, and now I’m pretty convinced I’m just not cut out to start a job that I have to report to, ever again. […]
My Losing Essay for Marketing Magic
Sooooo…I decided to share my not so successful effort to win a coveted place at the MarketingProfs’ B2B Marketing Magic event taking place in October. Maybe sharing it will make me feel better for being a loser. Maybe not. I decided to share it anyway because: ✅I’ll be a good loser and not scream and […]
Finding the Formula: How to Craft Killer Content
Content Kills. Yep. It does. But here’s the problem. It can either kill in a good way, like sales through the roof, or in a not so good way, like dead in the water. Which way do you want to go? You need a content formula! Creating killer content is no easy task. In fact, […]