Content marketing is the cornerstone of inbound marketing and a core driver for digital marketing, in general. But, as Robert Rose of Content Marketing Institute (CMI) points out, content marketing is “…a methodology—an approach—a strategy…” in marketing. So, content marketing is NOT a single campaign, but more accurately, a marketing mindset. And this mindset has […]
Creating a Visual Resume
Here’s my Visual Resume, a digital presentation to let you know exactly what I’m about. Until October 5th, you can click this link, and share my Resume Update: a Visual Resume on FaceBook, LinkedIn, or Pinterest (I think those 3) to Vote for Me! Not a Vote for Me for President or anything, but to have a […]
Why Jimmy Kimmel’s Brand You Is Made of Them
Want to know “Why Jimmy Kimmel’s Brand You Is Made of Them?” And by “them,” I don’t mean the peanut butter and jelly sandwiches Jimmy served to Emmy guests on Sunday. Although, it speaks to the topic perfectly, due to the made-by-mom label. Cousin Sal and Aunt Chippy, and the recurring high jinx of cousin […]
Check Your Report Card Before the Semester Starts
Back to Business There’s something revitalizing about Fall and fresh faces heading back to schools and off to universities, eager to learn. Yep, I’ve felt that back-to-school excitement many times! Businesses seem to crank things up a notch this time of year too. I know from nearly 30 years of small business ownership, fourth quarter […]
The Seductive Biz Blog and How to Create It
In my last post, I shared an extraordinary business blog writing aha moment gleaned from a recent interview with Henneke of Enchanting Marketing, but I’m not finished with this biz blog topic yet. We must have been at the same interview because here’s what she wrote the same week. The main secret Henneke reveals to […]
Need The “How To” Key in Business Blog Writing?
The struggle to create quality, consistent blog writing plagues businesses of every size and type. Content creators and writers feel the pressure, too, because a business blog has a big job. When done properly, business blogging is an ongoing process used to market your business via the web. It’s also a cornerstone to content marketing. […]
You Have to be Apple to be Called Apple and Not be an Apple
Without significant recognition, you will need value as brilliant, disruptive, and explosive as beloved Apple, or your naming strategy has a big job. In my estimation, a fantasy name styling, like the recently announced Mirasee name for digital marketer Firepole Marketing, only works in one of two situations. Don’t panic though, because Danny Iny seems […]
An eBook of Your Very Own
eBooks here, eBooks there, eBooks, eBooks, Everywhere— And you probably need, or want, to produce an eBook of your very own, too! I know, because recently I came down with a bad case of eBookitis, and I haven’t been the same since. Here’s why: With Beacon, creating quality eBooks is easy with a capital “E” […]
Rolling Out an eBook Parade of Valuable Business Resources
It’s been a hectic couple of weeks since I started getting the new Skills Building eBook Library going, but I have a couple of new additions to announce, ready-to-go for you, and I’m anxious to share them. Besides giving you two more fabulously informational and resource-packed eBooks today, I also want to let you in on […]
There’s a Pit in My Life Cherry
Life is full of juxtapositions like good and evil, up and down, elated and deflated and oh my, I can go on with this example forever, but the point is simple. Just like life itself brings you the good and the bad, so will your life in business, so be prepared for the worst and […]