If you can use a quick spark to ignite your content reach and make your content work even better, then this post is for you! I’ll show you a simple process for re-purposing quality content in 5 easy steps. And, I’ll be sure to give you some extra helpful hints peppered in along the way. […]
How to Craft Content to Crush It With Writing
When you craft content to crush it, you soon realize, writing is integral to your success. If you don’t believe me, read on and see why writing wiz Ann Handley wholeheartedly endorses this premise for writing as the heart of content. A great blog starts with incredible writing, no matter the featured media mix. And while […]
How to Plan with Pizzazz to Make Your Year Sparkle
It all started innocently enough… As the fourth quarter began, so began the push to plan. All businesses review, revise, and plan for a New Year’s course to better success, right? Well, if you don’t, you should. Even if you’re a business of one. Definitely. But, getting back to planning, how do you start? Well, […]
Are You Walking a Social Media Tightrope?
Are you walking the Social Media tightrope too? Do you ever think you’re going to fall off any second? Ever wrestle with yourself, thinking: To Tweet or Not to Tweet, That is the Question. My little Shakespearean parody here is from an intro I used while sharing a recent post by Ryan Biddulph of BloggingfromParadise […]
Why is Account Based Marketing a Thing?
Are people just suddenly aware of, “Do you want fries with that?” Cross-selling is something I was taught as a bank teller during college in one of my first “real jobs.” And every fast food flipper learns that opening line up-sell, right? Hasn’t anyone told you, if you haven’t figured it out yet, the best customers are […]
Your Guide to What Content Marketing Is NOT
Content marketing is the cornerstone of inbound marketing and a core driver for digital marketing, in general. But, as Robert Rose of Content Marketing Institute (CMI) points out, content marketing is “…a methodology—an approach—a strategy…” in marketing. So, content marketing is NOT a single campaign, but more accurately, a marketing mindset. And this mindset has […]
Creating a Visual Resume
Here’s my Visual Resume, a digital presentation to let you know exactly what I’m about. Until October 5th, you can click this link, and share my Resume Update: a Visual Resume on FaceBook, LinkedIn, or Pinterest (I think those 3) to Vote for Me! Not a Vote for Me for President or anything, but to have a […]
Why Jimmy Kimmel’s Brand You Is Made of Them
Want to know “Why Jimmy Kimmel’s Brand You Is Made of Them?” And by “them,” I don’t mean the peanut butter and jelly sandwiches Jimmy served to Emmy guests on Sunday. Although, it speaks to the topic perfectly, due to the made-by-mom label. Cousin Sal and Aunt Chippy, and the recurring high jinx of cousin […]
Check Your Report Card Before the Semester Starts
Back to Business There’s something revitalizing about Fall and fresh faces heading back to schools and off to universities, eager to learn. Yep, I’ve felt that back-to-school excitement many times! Businesses seem to crank things up a notch this time of year too. I know from nearly 30 years of small business ownership, fourth quarter […]
The Seductive Biz Blog and How to Create It
In my last post, I shared an extraordinary business blog writing aha moment gleaned from a recent interview with Henneke of Enchanting Marketing, but I’m not finished with this biz blog topic yet. We must have been at the same interview because here’s what she wrote the same week. The main secret Henneke reveals to […]