Cracking the code for creating engaging video content, starting with how to make and edit vidoes, is proving to be a big challenge. At least for this video creator! But the truth is, nearly all businesses and certainly most digital content creators need to (yes, eventually) embrace videos and add them to their content wheelhouse. […]
Influencer Marketing Secrets Uncovered
There’s a lot to unpack in the Ultimate Guide to Influencer Marketing by Eric Butow and Stephanie Garcia. But as a resource and reference on the topic, this book is as comprehensive a blueprint as I’ve ever seen in a book, making the word “guide” seem minimal for all the treasures you’ll discover. Because I […]
Building Engagement and Influence with Podcasting
Building engagement and influence with podcasting is something my colleague and friend, JoieG 113, is all about, and I think you’ll love what she has to say. When Joie Gharrity takes the stage, her shining Superstar illuminates and she graciously shares her experience and expertise. I like talking to Joie so much that interviewing her […]
How to Adopt a Creative Mindset for Business
Adopting and optimizing a creative mindset for business helps you stand out in your industry, connect emotionally with humans, and bring originality into your projects for your business and clients. Lee Love of Photo Mentor Academy is a proponent of creative thinking to help you become a go-to resource for what YOU AND ONLY YOU […]
Secrets to Stellar UX Design with Philip Wallage
One of the most challenging parts of creating and understanding UX (user experience) is determining and measuring success. Using a Design Thinking Methodology, Philip Wallage of btng.studio shares the Double Diamond Design Framework to establish data points through a combination of qualitative and quantitative research. UX Design always begins with research! After the discovery and […]
Secret Ingredients to Grow a YouTube Channel
Still on a discovery to find the secret ingredients to grow a YouTube Channel, namely mine, YouTube.com/@Sue-Ann, and to test the waters for new possible income streams, as Ileane Smith explained recently, I continue to research. And boy am I on an overwhelming feast of information, ideas, and data recently collected to gain any new […]
2024 Blogging: How to Stand Out in a Sea of Content
With the insurgence of AI (artificial intelligence) for content writing and so much more, it’s more important than ever that your blog content stands out. Not only is your blog the content hub for your business but it also: *user experience **search engine optimization Your 24/7 digital business home, your website, offers visitors content opportunities […]
Does Blogging Have a Future?
The future of blogging is up in the air, or is it? In a recent Twitter (X) Spaces Audio Event, co-host Lisa Sicard of Inspire to Thrive met with me to discuss what blogging today looks like, feels like, and provides for businesses in a digital age. Henneke Duistermaat of Enchanting Marketing kindly contributed her […]
7 Ways to Create Word-of-Mouth Marketing Online
by Maureen McCabe, Guest Contributor The oldest form of marketing – word-of mouth — is also the most basic form of marketing and it takes place, simply, from one human being to another. With today’s gadgets and data harvesting, it’s easy to lose sight of the basics, the things that transcend technology, fads, and demographic […]
Market Your Brand With Sound Audio
Your audio brand strategy, sonic logo (audio tagline), and other key audio components are central to your marketing efforts and establishing brand voice (literally). However, brand sound is often overlooked by businesses, explains Jodi Krangle in today’s episode of The Marketing Mirror. Having professional voiceover actor Jodi Krangle as the kickoff guest on the first […]
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