Building engagement and influence with podcasting is something my colleague and friend, JoieG 113, is all about, and I think you’ll love what she has to say.
When Joie Gharrity takes the stage, her shining Superstar illuminates and she graciously shares her experience and expertise. I like talking to Joie so much that interviewing her was a little challenging!
But, in a recent interview on The Marketing Mirror, Joie brilliantly discusses gems and takeaways from attending and presenting at Podfest 2024, and there’s a LOT that’s noteworthy. Take a look @_@!!
As the founder of Superstar Woman Entrepreneurs (SWE) Media Network, Joie encourages people, especially women, to step into the spotlight and amplify their voices in the digital business space. It’s no secret that she loves video and audio content, making it central to her SWE content strategy and journey for creating influence for her exclusive network.
No Secrets
I love a discussion that includes the words, “no secrets” and then proves the case as Joie gushes about the sharing atmosphere for the two thousand-some attendees at this year’s Podfest. And in talking about the tone of her SWE Network’s Panel, Joie also shares the secret of taking the first step and having the courage to apply to appear for SWE.
Here are key takeaways from talking to Joie to learn more about podcasting, emphasizing this year’s Podfest experience.
Networking Power Wins
Showing up and building powerful connections matters as Joie demonstrates with the growing strength of her powerful made-for-and-by-women media network, social media marketing, and press presence. Speaking engagements aren’t new for these highly professional business leaders, and Joie incorporates her back story from working in Hollywood into compelling tales and business examples to add some spice.
I admit, knowing others will show up and share your audio/video podcasts as a “pack” as Joie calls it, is comforting for an extra lift. The momentum continues to expand as you work with guests and crucial topics to serve your audience as the SWE Media Network does so well.
Empowerment Through Visibility
Joie encourages you to expand your network through engagement by amplifying your voice with audio and video content, consistently over time. Your business/brand is only known when seen and heard. Joie sees these capabilities as a game-changer for your business.
“It’s (audio/video podcasting) worth it… it moves the brand faster than anything I’ve ever seen.” ~Joie Gharrity, SWE Media Network
As Joie discusses in the interview, your audience grows as you talk to and meet more guests for your shows. Typically, they share you with their communities. Visibility through audio, video, social media, and more makes you memorable and creates interest and awareness of your brand.
Navigating New Trends
Navigating new trends and technologies is another important topic, as you expect. But some of Joie’s insider scoops are good reminders of the hard truth for any business or creator. Things like Dr. Drew reminding her that having a successful podcast is a long game. Or when he told her he’s still in the practice, modeling and living what he talks about on his shows. What, a famous guy with a day job?
AI and Your Business
Staying up-to-date on any topic in your industry is smart, but the speed of digital technology change feels head-spinning.
Still, Joie expresses her appreciation for the AI revolution by saying, “Leverage AI, leverage AI!” (A little louder for those in the back! lol) Further, she shares her strategies for effectively integrating AI into her business operations, saving time and boosting creativity.
Think about how emerging trends can boost interaction with your audience or community, and how AI allows you to increase productivity while giving you extra time to create! Exploring new tools to streamline processes to create systems and flows for your business sometimes reveals values, features, and capabilities, radically changing how you do things, for the better.
The challenge is finding the right tools and chiseling your marketing and business toolkit into the perfect mix. But learning as much as possible benefits your business and your clients.
For example, Joie suggests if you’re doing a podcast, why not do it on video as well, adding another content asset into your media mix? So, there you have it, a “two for one deal” for you in this show!
Whether you’re a budding podcaster or an established business professional, Joie packs this episode with actionable strategies and thoughtful reflections to help you harness your inner superstar. And shine bright.
Teamwork and Community Play a Part
Embracing AI as “a tool and not an answer,” as I like to say, is meaningful if you maintain a human-centric and authentic approach to your content and content production. Creativity still belongs to you. You have a unique voice and perspective to share that’s not replicable.
Keeping an open mind and spirit of continuous learning, especially in fast-changing times, offers you a chance to grow in ways you haven’t yet realized. Podfest for Joie, her team, and a couple of thousand friends was one of those learning and growing experiences to relish.
“That’s why I like what Chris (Podfest Founder) is doing with Podfest because you go into any room there and people are pulling back the red curtain.”
~Joie Gharrity, SWE Media NetworK
Be sure to listen to the show on Spotify (below) and catch Joie’s many gems and actionable tips, along with a few personal secrets to surprise and delight you!
Pssst— and for the answer to one last major question that Joie crushes, jump into Inside the Marketing Mirror to learn, collaborate, and explore the digital media, marketing, and content landscape together!
THE SECRET QUESTION: Get the detailed answer Inside The Marketing Mirror… Thank You!
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