Content Kills. Yep. It does. But here’s the problem. It can either kill in a good way, like sales through the roof, or in a not so good way, like dead in the water. Which way do you want to go? You need a content formula! Creating killer content is no easy task. In fact, […]
Selfie Centered
There’s an outbreak of selfie-itis going on so be prepared. I’ve noticed when I’m around young people lately that selfies are the BIG thing. And although I don’t personally want to put myself on “film” much, if ever, I guess they get a lot of enjoyment from these mega many self taken-of-self photos. My question […]
Identifying YOU in all the World
How will you be sure to find the fireball center so those glittering sparks will fly? All of a sudden it hit me. I was working on the next Newsletter issue of MIX, SIZZLE & SHAKE: A Process for Finding Your Fireball Core and was ready to introduce Exercises/Worksheets to help you go about finding your […]
How to Create Marketing Magic with Ridiculously Good Content
As a writer, am I not a rare, exotic, spectacular, learnedly and blessedly talented super special species? You see? That’s why I’m not sure I like the title of Ann Handley’s book, Everybody Writes. Hmmmm. Let’s see, it does say “guide to creating ridiculously great content” so I better at least take a peek and see if […]
A Journey to Connect at the Emotional Core
The journey to your customers’ hearts begins by trying on their shoes…. A study in how to connect @ the emotional core. You’re dancing around with relevance when you start by trying to view the world from someone else’s shoes. The point, when talking about relevance is, of course, that you must be relevant to […]