Sometimes everyday business seems to suck you into a vacuum, spinning you faster than the eye of a hurricane. You just want to keep things going smoothly and who can blame you? Running your business encompasses a wider skill set than most people realize, particularly when you’re starting out. For an owner, there’s an awful […]
Let’s Talk Twitter
Let’s Talk Twitter… Because if you read my last post, you know I love Twitter! And, more importantly for you, Twitter is a free business building tool and fun social platform at the same time. Newsworthy in providing content LIVE, Twitter is a part of people’s lives in different ways that matter. If you missed the […]
Twitter Tweet Little Star, How to Sparkle Who You Are
Are you using Twitter in your business? There are the rumors. The Twitter is on its way out talk. The rebellion about lack of character count and then, the abundance of usable characters, now at a whopping 280. And, of course, the bantering as to the benefits of the platform for business. Don’t forget the […]
How to Kill it With Cornerstone Content and Why
I may be wrong but, I think people are a little confused about how and why you need pillar and cornerstone content on your website. So, today I’m going to help you figure it out. The thing is, constantly reviewing, updating, and evolving is typical when it comes to your website. But do you have […]
How to Make Your Website Delight and Invite
Does Your Website Invite? Arguably, your website is your most important digital asset. For that reason, it’s imperative you give it some love. 💕And by love, I mean taking time for thinking, focus, evaluation, and yep, upgrades! Remember your website is always a work in progress. You want to create a living and breathing communications […]
Repurposing Content by Radio Broadcast
Why oh why repurpose my valuable content by radio for you, my reader friends? Who do I think I am? A voice talent, a radio personality, a podcast in the making? Not at all. It turns out no such visions of stardom ever crossed my mind. Nor did the fact that doing a regular, even […]
Planning Power For Positive Progress All Year
I’m not going to lie. This past year has been my most challenging and perhaps my blog reflects this. Don’t get me wrong. I’m as committed as ever and I continue to level up with a “continuous learning” mindset, but my heart and soul—home base for my writing and creativity—are in turmoil. My emotional well-being […]
A Halloween Story: When Customers Haunt You
Since it’s Halloween time in the USA, I thought I’d tell you a spooky little customer service tale. It begins with glitter and sparkles and all the fun of an extravagant Event Celebration. But, it involves an event business client-type, a favorite, as the main character—a bridezilla, in fact! For sure, this is scarier than […]
Lucky 7 Rules for Headlines That Get Results
Jerking your prospect away from their busy life and into reading your copy is no easy task. To add to the challenge, you only have a few seconds to do it. And, that’s your headline’s most important job. The most effective headlines resonate on a level well beyond merely gaining attention or sparking interest or curiosity. […]
Blog Sparkle and Bling
With blog sparkle and bling, you’ll never go wrong. It’s a holiday weekend in the U.S. and a time with a lot of celebrating going on:) Fourth of July festivities include colorful sparkles and family barbecues in a fun and bustling schedule, making it a nice summer break for many people. Yep, I enjoy a […]