Top-of-funnel marketing and social media are long-standing partners; yet, in today’s turbulent environment, a fresh and innovative approach to tactics and techniques is crucial for leveraging top-of-funnel social marketing. And that’s exactly what Jaime Shine of Clearly Conveyed Communications and I chatted about for the second LIVE Audio Event** for The Marketing Mirror on LinkedIn. […]
Social Media Shakeup: Time to Rebuild Your Strategy?
The social media shakeup of late is a wake-up call for rethinking, revamping, and rebuilding your social media marketing strategy. At least that’s how it feels to me. But, I’m not the only one, and so sharing some expert insights, like from Guest Cohost, Joie Gharrity, and a few other voices mentioned in our LIVE, […]
A Website Without a Blog is Like a Heart Without a Beat
A website without a blog is like a heart without a beat. Look, your blog truly represents your digital pulse. And, it’s the activity center of your business website, enhancing your web presence and reputation. But, the thing is, a blog can take many forms. It serves different purposes for a business, but also for […]
Let’s Chat: LinkedIn Live Audio Anyone?
To encourage viewer interaction, August starts a new layer to The Marketing Mirror as an Audio Event on LinkedIn. Producing the show LIVE allows you to share thoughts, ask questions, or interact with The Marketing Mirror, Sue-Ann, and guest co-hosts on topics for businesses, marketers, and content creators. But there’s more reasoning behind this strategy […]
How to Make and Edit Videos Without Screaming
Cracking the code for creating engaging video content, starting with how to make and edit vidoes, is proving to be a big challenge. At least for this video creator! But the truth is, nearly all businesses and certainly most digital content creators need to (yes, eventually) embrace videos and add them to their content wheelhouse. […]
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