You can make marketing magic even if you’re a new blog or blogger by relentlessly seeking out, connecting, and engaging via audience-centric, customer-focused, meaningful marketing. What I’m talking about is executing an advanced marketing strategy. Start by integrating your key blog content assets into a carefully mapped out personal journey. A journey where an audience […]
Why You Need to be Blogging with Finesse
Are you blogging through a filter or letting it all hangout? Maybe blogging with finesse can help bring your blog to life. The decisions you make for establishing a writing voice and style need to match your business, align with your values, and fit with the intent of your audience. You may be making a […]
How to Use Videos for Your Business
Now that you’re playing around with videos for business, I didn’t want to leave you hanging! So, in this post, I’m going to share a few shiny bright ideas for producing short business videos on purpose. I say on purpose because I know I’m not the only one who feels camera shy. But, that’s no […]
Are You Using Video to Spotlight Your Business?
Have you thought about using video to put a spotlight on your business? And, even if you are thinking about it, are you frozen in place? Does your video library so far look more like a sunken and forgotten ship than a gleaming beacon? Are you feeling fearful of putting your ugly mug out there, […]
Is it Time for a Digital Audit?
Need a digital audit? Your plan to improve starts with a review of where you are now. And, when it comes to your digital assets, you may find you are over your head. This happens easily enough because, throughout the year, you work to improve your website and purchase tools, bells, and whistles. You may […]
7 Things That Bug Me About Your Website and Why
Things That Bug Me About Your Website #1- I want to pop your popups right in the nose! This especially stinks when I want to read your stuff and check out your site. But, your popups won’t let me! How can I learn about your website and business if you block me at the onset? In one particular […]
Why You Need to Get to Know Your Ego
We probably all fall into a feeling of excitement, getting all hyped up when we achieve a success of one kind or another throughout life. It feels utterly human, after all, to bask in at least a little glow at a job well done. Oh, the ups and downs of humans being human. But what […]
A Halloween Treat to Find Writing Magic
In the Mood for a Halloween Treat? For a Halloween treat, enjoy a tasty little ditty. I call it a “rap poem.” But, the reason it’s so fun and inspiring is due to the many loyal readers, students, and fans that my friend Henneke of Enchanting Marketing has inspired. I am one of those people! […]
Why Your Business Needs a Blog: 13 Reasons
Why Your Business Needs a Blog If the idea is to build your digital presence, an excellent blog is a perfect way to do just that for most businesses. The thing is, just as content marketing is not merely a marketing campaign but more an ongoing mindset, your blog, too, is more significant than one […]
Can a Content Evolution Boost Your Business?
Content is an evolution. I think it was Chris Brogan who I heard say that and to that I sing some Beatles, saying if “Content is a Revolution…Ohhhh yeah…we all want to change the world…” Am I right? Are you working hard to create content to change the world? Or, to at least be significant […]