The future of blogging is up in the air, or is it? In a recent Twitter (X) Spaces Audio Event, co-host Lisa Sicard of Inspire to Thrive met with me to discuss what blogging today looks like, feels like, and provides for businesses in a digital age. Henneke Duistermaat of Enchanting Marketing kindly contributed her […]
7 Ways to Create Word-of-Mouth Marketing Online
by Maureen McCabe, Guest Contributor The oldest form of marketing – word-of mouth — is also the most basic form of marketing and it takes place, simply, from one human being to another. With today’s gadgets and data harvesting, it’s easy to lose sight of the basics, the things that transcend technology, fads, and demographic […]
Market Your Brand With Sound Audio
Your audio brand strategy, sonic logo (audio tagline), and other key audio components are central to your marketing efforts and establishing brand voice (literally). However, brand sound is often overlooked by businesses, explains Jodi Krangle in today’s episode of The Marketing Mirror. Having professional voiceover actor Jodi Krangle as the kickoff guest on the first […]
YouTube Shorts: The Audience is the Algorithm
Short-form videos are ruling right now. However, I initially didn’t see their beauty as related to business— the core topic I always learn about and produce content around. One thing changing my mind is the ability, through new technology, to create shorts easily. Which, at first consideration, felt like an additional project requiring an output […]
How to Get Sponsors and Partners Who Love You
Because sponsorships and partnerships are new to me on YouTube, let alone for the kind of YouTube-Network situation I’m part of as of the Monday, May 1st launch of the 100TV Network, I’m trying to learn more to understand these things better. Luckily, Mike Allton, Head of Partnerships for Agorapulse, a creator and business shaker […]
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