When you craft content to crush it, you soon realize, writing is integral to your success. If you don’t believe me, read on and see why writing wiz Ann Handley wholeheartedly endorses this premise for writing as the heart of content. A great blog starts with incredible writing, no matter the featured media mix. And while […]
Are You Walking a Social Media Tightrope?
Are you walking the Social Media tightrope too? Do you ever think you’re going to fall off any second? Ever wrestle with yourself, thinking: To Tweet or Not to Tweet, That is the Question. My little Shakespearean parody here is from an intro I used while sharing a recent post by Ryan Biddulph of BloggingfromParadise […]
Your Guide to What Content Marketing Is NOT
Content marketing is the cornerstone of inbound marketing and a core driver for digital marketing, in general. But, as Robert Rose of Content Marketing Institute (CMI) points out, content marketing is “…a methodology—an approach—a strategy…” in marketing. So, content marketing is NOT a single campaign, but more accurately, a marketing mindset. And this mindset has […]
Creating a Visual Resume
Here’s my Visual Resume, a digital presentation to let you know exactly what I’m about. Until October 5th, you can click this link, and share my Resume Update: a Visual Resume on FaceBook, LinkedIn, or Pinterest (I think those 3) to Vote for Me! Not a Vote for Me for President or anything, but to have a […]
The Seductive Biz Blog and How to Create It
In my last post, I shared an extraordinary business blog writing aha moment gleaned from a recent interview with Henneke of Enchanting Marketing, but I’m not finished with this biz blog topic yet. We must have been at the same interview because here’s what she wrote the same week. The main secret Henneke reveals to […]
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