Content marketing is the cornerstone of inbound marketing and a core driver for digital marketing, in general. But, as Robert Rose of Content Marketing Institute (CMI) points out, content marketing is “…a methodology—an approach—a strategy…” in marketing. So, content marketing is NOT a single campaign, but more accurately, a marketing mindset. And this mindset has […]
Creating a Visual Resume
Here’s my Visual Resume, a digital presentation to let you know exactly what I’m about. Until October 5th, you can click this link, and share my Resume Update: a Visual Resume on FaceBook, LinkedIn, or Pinterest (I think those 3) to Vote for Me! Not a Vote for Me for President or anything, but to have a […]
The Seductive Biz Blog and How to Create It
In my last post, I shared an extraordinary business blog writing aha moment gleaned from a recent interview with Henneke of Enchanting Marketing, but I’m not finished with this biz blog topic yet. We must have been at the same interview because here’s what she wrote the same week. The main secret Henneke reveals to […]
Need The “How To” Key in Business Blog Writing?
The struggle to create quality, consistent blog writing plagues businesses of every size and type. Content creators and writers feel the pressure, too, because a business blog has a big job. When done properly, business blogging is an ongoing process used to market your business via the web. It’s also a cornerstone of content marketing. […]
An eBook of Your Very Own
eBooks here, eBooks there, eBooks, eBooks, Everywhere— And you probably need, or want, to produce an eBook of your very own, too! I know, because recently I came down with a bad case of eBookitis, and I haven’t been the same since. Here’s why: With Beacon, creating quality eBooks is easy with a capital “E” […]
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