Are you working to write valuable content assets for your business? There’s no time for slacking in the digital content world, and I for one, seem to be running out of hours. Hours that is, for delving into the deep dark depths of not only online freelance writing but, into the oceans of possibilities for […]
How to Craft Content to Crush It With Writing
When you craft content to crush it, you soon realize, writing is integral to your success. If you don’t believe me, read on and see why writing wiz Ann Handley wholeheartedly endorses this premise for writing as the heart of content. A great blog starts with incredible writing, no matter the featured media mix. And while […]
How to Plan with Pizzazz to Make Your Year Sparkle
It all started innocently enough… As the fourth quarter began, so began the push to plan. All businesses review, revise, and plan for a New Year’s course to better success, right? Well, if you don’t, you should. Even if you’re a business of one. Definitely. But, getting back to planning, how do you start? Well, […]
Are You Walking a Social Media Tightrope?
Are you walking the Social Media tightrope too? Do you ever think you’re going to fall off any second? Ever wrestle with yourself, thinking: To Tweet or Not to Tweet, That is the Question. My little Shakespearean parody here is from an intro I used while sharing a recent post by Ryan Biddulph of BloggingfromParadise […]
Your Guide to What Content Marketing Is NOT
Content marketing is the cornerstone of inbound marketing and a core driver for digital marketing, in general. But, as Robert Rose of Content Marketing Institute (CMI) points out, content marketing is “…a methodology—an approach—a strategy…” in marketing. So, content marketing is NOT a single campaign, but more accurately, a marketing mindset. And this mindset has […]
Creating a Visual Resume
Here’s my Visual Resume, a digital presentation to let you know exactly what I’m about. Until October 5th, you can click this link, and share my Resume Update: a Visual Resume on FaceBook, LinkedIn, or Pinterest (I think those 3) to Vote for Me! Not a Vote for Me for President or anything, but to have a […]
Check Your Report Card Before the Semester Starts
Back to Business There’s something revitalizing about Fall and fresh faces heading back to schools and off to universities, eager to learn. Yep, I’ve felt that back-to-school excitement many times! Businesses seem to crank things up a notch this time of year too. I know from nearly 30 years of small business ownership, fourth quarter […]
An eBook of Your Very Own
eBooks here, eBooks there, eBooks, eBooks, Everywhere— And you probably need, or want, to produce an eBook of your very own, too! I know, because recently I came down with a bad case of eBookitis, and I haven’t been the same since. Here’s why: With Beacon, creating quality eBooks is easy with a capital “E” […]
Rolling Out an eBook Parade of Valuable Business Resources
It’s been a hectic couple of weeks since I started getting the new Skills Building eBook Library going, but I have a couple of new additions to announce, ready-to-go for you, and I’m anxious to share them. Besides giving you two more fabulously informational and resource-packed eBooks today, I also want to let you in on […]
How to Power Up Your Content with Visuals
Here are some ideas for how to power up your content with visuals. The point is to make your content more enticing by adding visuals in your projects, breaking up blocks of text, making it more user-friendly, interesting, and memorable. You’ve read the stats, like these: visuals are more memorable than copy alone, tweets with […]