by Maureen McCabe, Guest Contributor The oldest form of marketing – word-of mouth — is also the most basic form of marketing and it takes place, simply, from one human being to another. With today’s gadgets and data harvesting, it’s easy to lose sight of the basics, the things that transcend technology, fads, and demographic […]
Your Guide to What Content Marketing Is NOT
Content marketing is the cornerstone of inbound marketing and a core driver for digital marketing, in general. But, as Robert Rose of Content Marketing Institute (CMI) points out, content marketing is “…a methodology—an approach—a strategy…” in marketing. So, content marketing is NOT a single campaign, but more accurately, a marketing mindset. And this mindset has […]
Creating a Visual Resume
Here’s my Visual Resume, a digital presentation to let you know exactly what I’m about. Until October 5th, you can click this link, and share my Resume Update: a Visual Resume on FaceBook, LinkedIn, or Pinterest (I think those 3) to Vote for Me! Not a Vote for Me for President or anything, but to have a […]