Sooooo…I decided to share my not so successful effort to win a coveted place at the MarketingProfs’ B2B Marketing Magic event taking place in October. Maybe sharing it will make me feel better for being a loser. Maybe not. I decided to share it anyway because: ✅I’ll be a good loser and not scream and […]
Finding the Formula: How to Craft Killer Content
Content Kills. Yep. It does. But here’s the problem. It can either kill in a good way, like sales through the roof, or in a not so good way, like dead in the water. Which way do you want to go? You need a content formula! Creating killer content is no easy task. In fact, […]
How to Create Marketing Magic with Ridiculously Good Content
As a writer, am I not a rare, exotic, spectacular, learnedly and blessedly talented super special species? You see? That’s why I’m not sure I like the title of Ann Handley’s book, Everybody Writes. Hmmmm. Let’s see, it does say “guide to creating ridiculously great content” so I better at least take a peek and see if […]
The Telling of Compelling…Compelling Copywriting is like Love.
Why compelling copywriting is a little like love…
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