How will you be sure to find the fireball center so those glittering sparks will fly? All of a sudden it hit me. I was working on the next Newsletter issue of MIX, SIZZLE & SHAKE: A Process for Finding Your Fireball Core and was ready to introduce Exercises/Worksheets to help you go about finding your […]
A Journey to Connect at the Emotional Core
The journey to your customers’ hearts begins by trying on their shoes…. A study in how to connect @ the emotional core. You’re dancing around with relevance when you start by trying to view the world from someone else’s shoes. The point, when talking about relevance is, of course, that you must be relevant to […]
The Telling of Compelling…Compelling Copywriting is like Love.
Why compelling copywriting is a little like love…
Content Marketing Brain Explosion, Part II
Sorry if you missed my last post, but I’m also a little sorry if you read it, maybe. Because if you happened to see it, you know that my brain is about ready to explode from Content Marketing overload. I did go off on a rant of sorts about everyone’s favorite subject of these times, […]
NEW Social Media… Refine and Rethink!
Social media amps up your ability to connect with people, build relationships, and gain business. Since hitting the scene, social media has turned marketing on its head, changing the megaphone of advertising into a two-way conversation with customers. The real-time opportunity to tune up customer care and meet people where they are is game-changing and […]
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