The journey to your customers’ hearts begins by trying on their shoes…. A study in how to connect @ the emotional core. You’re dancing around with relevance when you start by trying to view the world from someone else’s shoes. The point, when talking about relevance is, of course, that you must be relevant to […]
The Telling of Compelling…Compelling Copywriting is like Love.
Why compelling copywriting is a little like love…
Content Marketing Brain Explosion, Part II
Sorry if you missed my last post, but I’m also a little sorry if you read it, maybe. Because if you happened to see it, you know that my brain is about ready to explode from Content Marketing overload. I did go off on a rant of sorts about everyone’s favorite subject of these times, […]
Social Media…is the New Word Of Mouth
Social media amps up your ability to connect with people, build relationships, and gain business. Since hitting the scene, social media has turned marketing on its head, changing the megaphone of advertising into a two-way conversation with customers. The real-time opportunity to tune up customer care and meet people where they are is game-changing and […]
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