Need a digital audit? Your plan to improve starts with a review of where you are now. And, when it comes to your digital assets, you may find you are over your head. This happens easily enough because, throughout the year, you work to improve your website and purchase tools, bells, and whistles. You may […]
Can a Content Evolution Boost Your Business?
Content is an evolution. I think it was Chris Brogan who I heard say that and to that I sing some Beatles, saying if “Content is a Revolution…Ohhhh yeah…we all want to change the world…” Am I right? Are you working hard to create content to change the world? Or, to at least be significant […]
How to Kill it With Cornerstone Content and Why
I may be wrong but, I think people are a little confused about how and why you need pillar and cornerstone content on your website. So, today I’m going to help you figure it out. The thing is, constantly reviewing, updating, and evolving is typical when it comes to your website. But do you have […]
Repurposing Content by Radio Broadcast
Why oh why repurpose my valuable content by radio for you, my reader friends? Who do I think I am? A voice talent, a radio personality, a podcast in the making? Not at all. It turns out no such visions of stardom ever crossed my mind. Nor did the fact that doing a regular, even […]
Lucky 7 Rules for Headlines That Get Results
Jerking your prospect away from their busy life and into reading your copy is no easy task. To add to the challenge, you only have a few seconds to do it. And, that’s your headline’s most important job. The most effective headlines resonate on a level well beyond merely gaining attention or sparking interest or curiosity. […]
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