You can make marketing magic even if you’re a new blog or blogger by relentlessly seeking out, connecting, and engaging via audience-centric, customer-focused, meaningful marketing.
What I’m talking about is executing an advanced marketing strategy. Start by integrating your key blog content assets into a carefully mapped out personal journey.
A journey where an audience you want to reach is willing to go along with you.
Regardless of where you are with your website or blog, well thought out meaningful experiences are what you want to create for high appeal. Going digital and having a blog for business requires you twist your thinking to find what draws people in.
Blogging isn’t about blasting word out, but about inviting people in, instead.
Welcome to inbound marketing at its very core starting with embracing an interactive blogging mindset. If you’re blogging just for you, it’s a diary, right? Okay, I mean a public diary.
Blogging Journey: Take People Along
When new bloggers are thinking about starting their blog, they are often unrealistic in their approach.
So, in this post, I’m going to give you the real blogging skinny. Mainly, because I want you to find blogging success—but in a realistic and doable way.
First, understand that starting a blog never guarantees blogging success. I know it stinks to hear, but you want the truth, right?
The thing is, starting a blog is a big undertaking so quick and easy it isn’t. Take a little time before you start to think critically about your business blog.
Make sure you know work is involved and you understand the commitment of time, whether starting a blog or adding a blog component to your website.
A strategic approach helps to align content and audience, even attract search engines, for better blog results, sooner.
Remember, your blog is a business or part of one. So, adopt a business approach and attitude.
Relevancy and quality content builds your credibility and boosts your authority. Honing in on your key topics or site categories gives you a framework for a workable content plan.
User experience or UX is central to a winning content plan. Consider your site navigation carefully; experiment and test as you go for ease of use.
Simplicity and clarity in content and design rule the day. Still, there’s plenty of room for creativity and originality in the content you create.
So, how do we take all these highfalutin ideas just outlined and turn them into paying customers? That’s the real question, right?
I love this strategy, as demonstrated by Drew Davis, to develop a Loyalty Loop by creating lovable customer experiences. And, by designing a strategic pathway to capitalize on a person’s Moment of Inspiration and Moment of Commitment.
Tweak the Heart, Fill the Brain, Inspire an Action
I love Drew’s Loyalty Loop concept for marketing on a human level with a goal to create experiences focusing on the customer rather than on a product or service.
I also love the creativity Drew throws into his video productions to give you a fun, and memorable, eh ah oh well, experience, complete with examples and how-to guidance to take marketing action. In two short videos, he outlines a customer journey to apply to your business step-by-step, right now!
Don’t be afraid to flatten the funnel and detail the journey to map an inviting and satisfying customer experience instead. (Check out Drew’s slinky as a reminder.)
You’re invited to create your own customer experience journey map using Drew’s video for technique and sharing it back to him. Hmmm…engaging fellow, huh?
Creating customer loyalty is an ever-evolving prospect; and, a challenging endeavor in a time of waning brand power and hypersensitive pricing economies.
So, at this time more than ever, creating a loyalty loop by winning customers through their heart and mind via experiences with your business is a winning proposition.
In my view, winning business by simply excelling at what you do is easy marketing—with the power of positive experiences built-in. Happy clients mean ongoing business and positive repercussions going out into the world.
Marketing starts with the viability and quality of your products or services and operations; then, it builds out from there.
Now, reverse engineer the experience when interacting with your business, highlighting key touchpoints. Try to isolate the emotional conditions and identify behavioral motivations in humans for a way to connect and engage on a deeper level.
Finally, reach out in a relatable and reliable fashion, consistently, to get more traction.
Increase Trust by Delivering Value
Positioning yourself as a go-to source solidifies your credibility. Your blog allows you to deliver value and helpful information in a variety of formats to increase your visibility.
Proving to be a reliable resource keeps you top-of-mind.
Reaching a set plateau for engaging quality content makes it easy to promote and share. Promotion and distribution are only the first reasons to adopt a Social Media Marketing Strategy, though.
Social channels offer low-budget marketing and an ongoing opportunity to share your valuable content. Attracting people to your blog is one of the best by-products of social media. Landing them as customers later begins with a first step and an initial website visit.
Think about how quickly the chance to offer an experience happens in the digital space. How fast is the click to your site and the chance to start an interaction with your business? Are you thinking (or rethinking) the kind of loyalty loop experience you offer? I know I am.
But, there’s another part to crafting experiences worthy of loyalty in a loop, so designing up and improving the customer touches you offer means iterations and evolving along the way. Reaching plateaus isn’t a reason to relax, but requires you to construct higher goals and stay in progressive motion. Is there such a thing as over-delivering a positive experience to customers? I think NOT.
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Sue-Ann is a boutique business owner for more than half of her life! She loves creating original content to help businesses grow.
For business content, meticulously written, edited, and delivered on deadline, get in touch.