One of the most challenging parts of creating and understanding UX (user experience) is determining and measuring success. Using a Design Thinking Methodology, Philip Wallage of btng.studio shares the Double Diamond Design Framework to establish data points through a combination of qualitative and quantitative research. UX Design always begins with research! After the discovery and […]
Secret Ingredients to Grow a YouTube Channel
Still on a discovery to find the secret ingredients to grow a YouTube Channel, namely mine, YouTube.com/@Sue-Ann, and to test the waters for new possible income streams, as Ileane Smith explained recently, I continue to research. And boy am I on an overwhelming feast of information, ideas, and data recently collected to gain any new […]
Does Blogging Have a Future?
The future of blogging is up in the air, or is it? In a recent Twitter (X) Spaces Audio Event, co-host Lisa Sicard of Inspire to Thrive met with me to discuss what blogging today looks like, feels like, and provides for businesses in a digital age. Henneke Duistermaat of Enchanting Marketing kindly contributed her […]
Market Your Brand With Sound Audio
Your audio brand strategy, sonic logo (audio tagline), and other key audio components are central to your marketing efforts and establishing brand voice (literally). However, brand sound is often overlooked by businesses, explains Jodi Krangle in today’s episode of The Marketing Mirror. Having professional voiceover actor Jodi Krangle as the kickoff guest on the first […]
YouTube Shorts: The Audience is the Algorithm
Short-form videos are ruling right now. However, I initially didn’t see their beauty as related to business— the core topic I always learn about and produce content around. One thing changing my mind is the ability, through new technology, to create shorts easily. Which, at first consideration, felt like an additional project requiring an output […]
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