Does Your Website Invite? Arguably, your website is your most important digital asset. For that reason, it’s imperative you give it some love. đź’• And by love, I mean taking time for thinking, focus, evaluation, and yep, upgrades! Remember your website is always a work in progress. You want to create a living and breathing […]
Repurposing Content by Radio Broadcast
Why oh why repurpose my valuable content by radio for you, my reader friends? Who do I think I am? A voice talent, a radio personality, a podcast in the making? Not at all. It turns out no such visions of stardom ever crossed my mind. Nor did the fact that doing a regular, even […]
Planning Power For Positive Progress All Year
I’m not going to lie. This past year has been my most challenging and perhaps my blog reflects this. Don’t get me wrong. I’m as committed as ever and I continue to level up with a “continuous learning” mindset, but my heart and soul—home base for my writing and creativity—are in turmoil. My emotional well-being […]
A Halloween Story: When Customers Haunt You
Since it’s Halloween time, I thought I’d tell you a spooky little customer service tale. It begins with glitter and sparkles and all the fun of an extravagant Event Celebration. But, it involves an event business client-type, a favorite, as the main character—a bridezilla, in fact! For sure, this is scarier than the “grumpy old […]
Lucky 7 Rules for Headlines That Get Results
Jerking your prospect away from their busy life and into reading your copy is no easy task. To add to the challenge, you only have a few seconds to do it. And, that’s your headline’s most important job. The most effective headlines resonate on a level well beyond merely gaining attention or sparking interest or curiosity. […]
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