It’s been a hectic couple of weeks since I started getting the new Skills Building eBook Library going, but I have a couple of new additions to announce, ready-to-go for you, and I’m anxious to share them.
Besides giving you two more fabulously informational and resource-packed eBooks today, I also want to let you in on some of the “how and why” to these latest productions, so you can think about how to use them for your own content asset needs.
Versatility is only one of the things I love about working with eBooks and you’ll see that the first three editions in the new Skills Building eBook Library, demonstrate this very clearly for you.
Admittedly, the first eBook “7 Lucky Rules for Headlines…” was also a learning model for me, testing the eBook software and plugin by Beacon I’m using to kick off an oh so helpful resource library.
It worked out perfectly, really, because I’ve been thinking about offering a resources library on the site, and what better place to showcase eBooks (and my writing acumen!) than by creating a digital library?
Learning the functionality of the software was a factor in creating the first book and in the overall result of that initial effort.
Still, it’s a fact-filled headlines (get it below) writing resource so, I decided not to go back to change (improve) it (as an eBook design) but, decided to leave it as an example of a minimal starter book project and a first look at working with this new plugin.
If you need an eBook fast, say for a lead magnet, it’s as easy as using an already published post and the Beacon plugin, and tada, you’re in business. It’s faster than I ever thought was possible.
Taking it Up an eNotch
As soon as I started my next test eBook, I immediately realized things I may like to change completely, do better, or do differently.
The topic for this one is–a favorite subject for me–marketing, and instead of just a repurposed piece of a single published post, it is more of a collection of work.
Also, I am writing new material to include in the marketing eBook project and, like the headlines eBook, it has updates and revisions. It’s still in the works.
There’s a completely new look and feel to the marketing book’s work and design, though, and as I pick up little tips and tricks by using my Beacon product to create it, more and more possibilities and ideas keep hitting me in the head.
Sooo, in the spirit of playing, learning, testing, creativity, and colors, I veered off the eBook business/marketing path and am pleased to pieces to bring you:
“MY BLOG IS a HOG“
as the 2nd edition for the new Skills Building eBook Library. Yay!
Originally my “blog hog” appeared on kikolani.com (marketing and freelance writers and bloggers website, owned by Kristi Hines) called, “Why My Blog is a Hog and Tips for YOU” and it seems to be well-liked there and helpful to readers. That’s a huge win for me.
But, to add icing on the cake, Sharon Hurley Hall, internationally known blogger extraordinaire, linked to the guest post in a roundup (of six months of her fab work) on her site. Whoa, how great is that?
Well, not great enough because next, my little old blog hog found itself noted (hold on to your hat when you see who else I’m in the company of) in a WriteToDone blog post, quoting a large part of the text. Holy Smokes and WoW again!
Anyway (enough about me) I’m only telling you all this because I know you’re going to LOVE, LOVE, LOVE, the revised and improved e-book version. Enjoy:) It’s packed with awesome resources for blogging so you should find a useful tidbit or two. Here you go:
You can see I’ve thought a little more about using some things you see in most eBooks, like a notation to protect (your) original work.
Topsy-turvey use of colors, rather than a more typical standard page design serves my theme and design intention for this one.
I like that it’s fun, light and bold in a styling sense while covering detailed subject matter, generously filled with useful links and resources.
Chapters by Topics or Articles
Using chapter designations to break up topics and to add specialty content (like the blog hog “ditty”) is another useful technique for presenting your information in a more interesting way.
Thinking about the use of chapters, the ordering of materials you want to offer in your eBook and styling in this way can come in handy for your eBook writing projects.
Improving the CTA (call to action) page to connect it, directly, to the book’s content as well as creating a landing page, specific to the CTA and a particular audience, were also on the radar for a better UX (user experience) and hopefully to increase subscribers and optimize conversion rates. Guess we’ll see.
It seems I’d advanced far forward in a week’s time testing Beacon, creating eBooks, and brainstorming on more ways to produce, use and offer them.
In the excitement of it all, along with my anxiousness to jump right in and learn by doing, I skipped over tremendously important concepts that you shouldn’t–I’ll tell you more about that in a minute.
An eBook Library is Born
Building a Skills Building eBook Library is an exciting undertaking.
It must be the bookworm, librarian in me, screaming for an ordering of things but, I wanted to give you some rhyme and reason in the new resources library.
I saw the next perfect subject matter to complete an introductory trio of super starter resources for you and just happened to have an evergreen piece of content, only published earlier this year, perfect to fit the bill. Introducing:
“Business Meet Website”
as the 3rd edition for the new Skills Building eBook Library.
This resource covers a lot of ground but, it’s a perfect guide to start, update, or review the use of a business website as a tool to expand your digital footprint.
Again, as part of the experiment and to create samples for you, the look, feel, colors, and production of this eBook design is completely different than the first two.
Add Extra Visual Pop
A big visual enhancement is the inclusion of a SlideShare presentation! How about that?
But, because I don’t know with 100% certainty that it will be viewable to everyone, all the time, on whatever devices, online access, etc. available to them, I also put a link to a .pdf as an alternate way to view, or at the least, to be able to copy a web address to view it.
Speaking of visual enhancements, I finally figured out how to customize colors, so this book reflects the website and logo color scheme of Write Mix for Business. Overall it’s a more “businesslike” production.
I really love incorporating my site business colors for this book, in particular, because of the success of the article, on its own as an evergreen page, and not promoted or even linked to, much, as yet.
I’ve incorporated lessons used for the blog hog eBook including another new CTA and unique landing page. I have high hopes for this one.
I hope you’ll find it a useful, in-depth resource to use or share when talking business websites or digital footprints! lol
Let me know what you think of Business Meet Website:
Well, there you have it, a perfect Trio of Introductory eBooks, completed (thanks to Beacon) in a record-breaking (2 weeks) time. (Maybe less because several others are in the works.)
Let me know what you think in the comments below, and thanks for your support and time:)
eBook Future World
Now, one last thing before you go.
I know you’re excited to get started and can’t wait to work on your own e-book projects, but–remember I mentioned this earlier–you need to look at some tremendously important concepts that I skipped over, but you shouldn’t!
First Note: Don’t be like me, take a strategic approach to your eBook projects.
In my next post, I’ll talk about the importance of having a strategic approach and let you know exactly what you need to do, in a purposeful and meaningful way, to skyrocket your eBook project results, while aligning with company goals and objectives, consistently.
Warning: DO this before you hit publish.
SO pleased to introduce a new resource for Write Mix for Business VIPs!
Yay—the first addition to the brand NEW and shiny eBook Library is ready to be viewed and the topic is a mega important writing skill:
Headline Formulas You Can Use Now
EBooks are a valuable business tool used to share information about business (and other) topics of any kind with your customers, prospects, and other internal or external audiences, as well.
Overall, ebooks are a digital communications asset offering a rich variety of options for you to deliver quality, creative content to an audience in an attractive, engaging way.
Deliver Business Messages
The capabilities of this digital format to communicate and deliver your business messages are endless and the benefits, unlimited. I’ll do my best to continue to share and add valuable resources to this page while improving, experimenting, and testing to demonstrate an array of possible e-book ideas, uses, styles, and designs for you, in the process.
You can view eBooks from this page, directly, or download to save them (hint: iBooks is the ticket) for a later read or reference. Also, you can print or, (as is always appreciated) share, anything you like or find useful.
Feels like I’m standing at the threshold of an exciting eBook journey, and I hope you’ll come along and see how things transpire.
Don’t forget to let me know if you have any thoughts or comments about the work or subjects and also, please feel free to let me know if there’s any topic you’d like covered in a future e-book or as a blog piece.
P.S. I can create an eBook for your business too if you need help:) Just hit “contact” right away! (Hint: Use Button at Top Right or Page Bottom)
Lucky 7 Rules for Headlines that Get Results: The Skills Building eBook Library is Open
This is my experimental first work using a new eBook creating software that I found out about, literally, yesterday.
I’m pretty pleased with this first result, especially in only a few hours of work and would love to know your thoughts.
If you’re not as picky as me, you can probably produce e-books even quicker. Because this one was put together on my WordPress site, using and repurposing completed work, it almost felt like cheating!
I think a little more familiarity with the plugin and software will make things easier and better as I go but, that’s just gut instinct from how well this first project seemed to work out with some playing around.
Since this is just the beginning of the NEW resource area on this site, the topic “Headline Formulas to Get Results” seems like exactly the right place to start.
An eBook is Born
Check out this e-book to get tips and scientific data for effective headlines for your business blog. Formulas enhance your headline skills and are the first step to enticing people to read further.
Or, here’s a .pdf link to download or save to iBooks or Kindle.
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