I’m not going to lie. This past year has been my most challenging and perhaps my blog reflects this. Don’t get me wrong. I’m as committed as ever and I continue to level up with a “continuous learning” mindset, but my heart and soul—home base for my writing and creativity—are in turmoil. My emotional well-being […]
A Halloween Story: When Customers Haunt You
Since it’s Halloween time, I thought I’d tell you a spooky little customer service tale. It begins with glitter and sparkles and all the fun of an extravagant Event Celebration. But, it involves an event business client-type, a favorite, as the main character—a bridezilla, in fact! For sure, this is scarier than the “grumpy old […]
Are You Walking a Social Media Tightrope?
Are you walking the Social Media tightrope too? Do you ever think you’re going to fall off any second? Ever wrestle with yourself, thinking: To Tweet or Not to Tweet, That is the Question. My little Shakespearean parody here is from an intro I used while sharing a recent post by Ryan Biddulph of BloggingfromParadise […]
Why is Account Based Marketing a Thing?
Are people just suddenly aware of, “Do you want fries with that?” Cross-selling is something I was taught as a bank teller during college in one of my first “real jobs.” And every fast food flipper learns that opening line up-sell, right? Hasn’t anyone told you, if you haven’t figured it out yet, the best customers are […]
Check Your Report Card Before the Semester Starts
Back to Business There’s something revitalizing about Fall and fresh faces heading back to schools and off to universities, eager to learn. Yep, I’ve felt that back-to-school excitement many times! Businesses seem to crank things up a notch this time of year too. I know from nearly 30 years of small business ownership, fourth quarter […]
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