Now that you’re playing around with videos for business, I didn’t want to leave you hanging! So, in this post, I’m going to share a few shiny bright ideas for producing short business videos on purpose.
I say on purpose because I know I’m not the only one who feels camera shy. But, that’s no reason not to take steps to create business content for your business goals with videos.
Your customers will thank you and so will your business. Like other content you create, plan your videos to make both parties happy. You, and your customers!
Videos to Make Customers Happy
How can your videos make people happy? Well, there’s more than one way, but here’s an example. People want to understand things or know how to use something, so try to be helpful. This quick video helps people to understand a little about using Twitter for Business; it isn’t boring, right?
- Introduce yourself with a simple introductory video. People like to know who they’re working with, so a personal hello from you is a lovely way to welcome them and show you are genuine. If you have a team to introduce, you can get a little creative and make it fun.
☑ Check out my NEW Intro Video and let me know what you think? Use it or not??
Other ways to be helpful can be as simple as these ideas:
- Introduce products or services, too, in an appropriate style to suit your audience and your business model. My friend and pro writer, Sharon Hurley Hall, created a video to explain what to expect when you hire a professional freelance writer, like her, or me:
Services Introduction Sample: Things Pro Writers Do…
- How-to videos are one of the most popular methods to introduce people to either products or services. Educating users on how to use their purchased software is a perfect example. Brainstorm Force takes it one step further, educating you on the basics of WordPress and using the Gutenberg editor. They offer 31 Videos on WordPress Basics, and even as a WordPress user, I picked up a ton of new useable tips for my site. I love the precise step-by-step lessons. Without the understanding of these basics, you won’t need or be ready to add the theme or plugin products they offer. In a sense, they are helping you by making sure you are prepped to use their products. Pretty smart! My favorite design tool, Canva, does something similar with their Design School, teaching you solid basic design concepts while you learn about Canva tools and techniques. I remember going through each one of them, and I may be smart to go back again and brush up on their hot design tips and tricks!
More Help, But Faster
- Quick tips videos are fast and useful. Besides focusing on dropping small knowledge bombs you can use right now, they are also a great way to keep you in front of your peeps — a lot. Donald Miller makes a lot of sense to me in his whole StoryBrand process, so his new daily video series seems worth checking out. I had to chuckle at one of the latest episodes since it echos something I often say, “Make people want to pay you.” It’s a lot easier to get paid then, right? These kind of videos are fantastic for exposure and public relations purposes but, stick with Donald and keep your communications audience-focused if you want people to tune in. Chris Brogan talks about serving your content in tapas, or small bites. Small bites work because people digest them quicker, just like tapas served from an eatery’s menu:) Small bite ideas are stickier and often more memorable for people. Test this.
- Promotional videos help you entice traffic to other content or offers. My favorite example is Andy from Orbit Media promoting a blog post via a short LinkedIn video, teasing you to visit his site to learn more. Promo video is also a short-form style that can pay off for business.
☑ In this video, Andy shows you an exact process for making social media videos for promotional purposes and ultimately to bring people back to the quality content on YOUR digital real estate.
Videos to Educate
Informational or educational videos play more than one part in the video marketing discussion. In some way, all the videos mentioned fit under this heading.
Russ Henneberry talks about how introductory videos, welcome videos, and even how-to videos can all be categorized as what he calls, indoctrination videos. Because their purpose, or at least part of it, is to make an appealing introduction to you, your products, and services. At the same time, their job is to get your customers and visitors to warm up to your business. (Preferably, so they want to hear more from you.)
- Onboarding or welcoming videos often consist of a series. They give valuable information to people new to your website. And, they’re both nicer terms than indoctrination when talking about creating content to connect with customers and subscribers. Right? Still, Russ has an important business point in emphasizing the essential task of educating people about you and your company.
I love how WPX Hosting, my brand new hosting provider, does all that! On sign-up, they start a series of helpful emails including a four-part video welcome series. The videos deliver a warm mix of friendly introduction from the CEO, Terry Kyle, along with giving you the major service points you need to know in working with WPX.
Plus, there’s a little something to let you know what WPX cares about, as part of their introduction:
I’m so excited about the phenomenal web hosting services at WPX that I am adopting them as my very first affiliate! This means that by clicking the link to their site from links in this post, I may get a small commission at NO extra cost to you.
Time Out BIG Announcement
But, the thing is, my dear readers, I feel soo good about recommending WPX to you because I know they are going to take care of you! Why? Because I couldn’t be happier after not too great experiences previously on other hosting platforms for my precious website!
What I like best is they never make me feel stupid or like a pain in the butt because of my less than techie WordPress work. Whew, what a relief.
If you’re looking for new worry-free reliable WordPress hosting, with completely FREE migrations, check out WPX Hosting, and sure, use my link while you’re at it so I can see how affiliate marketing works. 🙂 Thank you so much!
Videos for Business
You’re probably catching on by now; there’re several opportunities to use video marketing to get business results without getting too complicated.
Putting videos for business to work for you gives you new content assets and another avenue to reach out to connect with people. When you get creative with video marketing, you draw traffic to your website and find new audiences.
Review these useful tips and tricks for making videos for business and get started right away!
It’s often not a question of whether you are awesome at your business, but whether anyone knows about you. Using videos for business allows you to roll out the red carpet to welcome, delight and draw people toward you.
A mixed media approach gives you extra chances for people to find you. But do it strategically, for best results.
Are you ready to add videos to your business content mix?
- About the Author
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Sue-Ann is a boutique business owner for more than half of her life! She loves creating original content to help businesses grow.
For business content, meticulously written, edited, and delivered on deadline, get in touch.