Here are some ideas for how to power up your content with visuals.
The point is to make your content more enticing by adding visuals in your projects, breaking up blocks of text, making it more user-friendly, interesting, and memorable.
You’ve read the stats, like these:
- visuals are more memorable than copy alone,
- tweets with visuals get opened more,
- visual content adds to engagement, and
- video content is moving to the head of the online class.
So maintaining a visual essence in your blogging work makes perfect sense and at the end of the day, whatever content creators can do to add more punch to their message is a good thing.
But sometimes you see visuals that DON’T lend themselves to the surrounding content, and that’s probably a mistake you want to avoid. Remember too, image title tags when related to your topic or article keywords, strengthens your SEO for that page.
Making sure your visuals convey the message, with or without words, or voiceover or other audio, adds impact to your work.
Can you guess the topic of the article that goes with this graphic, designed by me and my favorite magic tool, Canva:
This next visual is from the same article but, illustrates another point regarding Social Media Marketing.
The supporting text reads:
At the epicenter of social media is the connection to people.~Sue-Ann Bubacz
And then it goes on to say:
“It turns out that social media isn’t so much about the channel, the technology, or the computer. It’s about people. People I want to do business with, talk with, learn from, collaborate with, and even meet. It’s an exciting marketplace, run by the market, itself. Yep.
Joe Everybody runs social media channels! Guess what? That means me, and you.”
This example shows an outline for a basic small business website configuration that explains, in the simplest terms, a framework for a beginning site plan:
These next examples are from the same piece of work but, the first is the featured image for How and Why Creativity in Business is an Everyday Job in Business. Notice that the wording on the featured image is not the same as the blog title but adds (I think) to the message, as does the second image, which reinforces the power of creativity when shared among a group and when embraced in a business.
Don’t forget to Power Up Your Content With Visuals!
That’s the primary objective.
I’m starting to think lately (when I am producing content and planning visuals) about using pics, graphics, designs, and other graphic elements with my copy that will work well for re-purposing.
The SlideShare produced from the above article on creativity is a great example. And I love the bonus of more people able to see the main ideas from the longer piece via a SlideShare presentation.
Cathy Miller is a writer with a “simply stated” style I really like. She’s concise and exact when she writes but her SlideShares are spectacular, and I’ve highlighted one creation before in my work.
Take a look at the one below that Cathy created in conjunction with a recent blog post titled, Who are You and How is Your Business Different?
There’s More to a SlideShare than the Visuals.
I picked Cathy’s SlideShare example for just that reason. Her message in this work is valuable and one that most businesses can use to maintain a clear business focus and understanding of who you are.
Add this to your content marketing arsenal and keep this concept handy to target and position your communications and digital marketing. Thanks, Cathy!
Here’s my latest favorite infographic, by copyblogger, and another great checklist for any businesses with blogs, to add to your content marketing toolbox:
Resources like these two above, along with my two cents at the beginning, will hopefully be a demonstration of the power of visuals in your message as well as ideas for how it can work.
Of course, feel free to add your two cents in the comments below. Thanks.