Here are some ideas for how to power up your content with visuals.
The point is to make your content more enticing by adding visuals in your projects. Try breaking up blocks of text, making it more user-friendly, interesting, and memorable.
Visuals can power-up a message, injecting extra impact in your work.Click To TweetYou’ve read the stats, like these:
- visuals are more memorable than copy alone,
- tweets with visuals get opened more,
- visual content adds to engagement, and
- video content is moving to the head of the online class.
So maintaining a visual essence of your blogging work makes perfect sense and at the end of the day, whatever content creators can do to add more punch to their message is a good thing.
But sometimes you see visuals that DON’T lend themselves to the surrounding content, and that’s probably a mistake you want to avoid. Remember too, image title tags when related to your topic or article keywords strengthens your SEO for that page.
Making sure your visuals convey the message, with or without words, or voiceover or other audio, adds impact to your work.
Can you guess the topic of the article that goes with this graphic, designed by me and my favorite magic tool, Canva:
This next visual is from the same article but, illustrates another point regarding Social Media Marketing.
The supporting text reads:
At the epicenter of social media is the connection to people.~Sue-Ann Bubacz
And then it goes on to say:
“It turns out that social media isn’t so much about the channel, the technology, or the computer. It’s about people. People I want to do business with, talk with, learn from, collaborate with, and even meet. It’s an exciting marketplace, run by the market, itself. Yep.
Joe Everybody runs social media channels! Guess what? That means me, and you.”
This example shows an outline for a basic small business website configuration that explains, in the simplest terms, a framework for a beginning site plan:
These next examples are from the same piece of work but, the first is the featured image of How and Why Creativity in Business is an Everyday Job in Business. Notice that the wording on the featured image is not the same as the blog title but adds (I think) to the message, as does the second image, which reinforces the power of creativity when shared among a group and when embraced in a business.
Don’t forget to Power Up Your Content With Visuals!
That’s the primary objective.
I’m starting to think lately (when I am producing content and planning visuals) about using pics, graphics, designs, and other graphic elements with my copy that will work well for re-purposing.
The SlideShare produced from the above article on creativity is a great example. And I love the bonus of more people able to see the main ideas from the longer piece via a SlideShare presentation.
Reinforce your written message by adding visuals! There are lots of ways to do it.Click To TweetCathy Miller is a writer with a “simply stated” style I really like. She’s concise and exact when she writes but her SlideShares are spectacular, and I’ve highlighted one creation before in my work.
Take a look at the one below that Cathy created in conjunction with a recent blog post titled, Who are You and How is Your Business Different?
There’s More to a SlideShare than the Visuals.
I picked Cathy’s SlideShare example for just that reason. Her message in this work is valuable and one that most businesses can use to maintain a clear business focus and understanding of who you are.
Add this to your content marketing arsenal and keep this concept handy to target and position your communications and digital marketing. Thanks, Cathy!
Here’s my latest favorite infographic, by copyblogger, and another great checklist for any businesses with blogs, to add to your content marketing toolbox:
![11 Essential Ingredients Every Blog Post Needs [Infographic]](http://netdna.copyblogger.com/images/650/essential-blog-post-ingredients-infographic.jpg "11 Essential Ingredients Every Blog Post Needs [Infographic]")
Resources like these two above, along with my two cents at the beginning, will hopefully be a demonstration of the power of visuals in your message as well as ideas for how it can work.
Of course, feel free to add your two cents in the comments below. Thanks.
________________________
- About the Author
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Sue-Ann Bubacz is a digital content strategist and writer/editor who works with best-selling authors, media personalities, and prominent artists to enhance their communication, elevate their influence, and transform their creative vision into tangible business results.
Really informative post – I would add that Pinterest should also be in your arsenal regarding the sharing of images as content. Not just infographics, but Pinterest style pins just like your header. I personally make at least 5 different pins per post (they will not all make it on to the post itself) and then schedule them to be shared across various boards over the month or so.
This strategy works really well. Pinterest is becoming more and more like a search engine these days and images with direct links to posts can maintain a very good longevity.
Thanks again, I have tweeted this out!
My latest post interestingly is about images to (more so where to get them for free)
John
John:
Thanks for the awesome comment and Pinterest insight. I just joined Pinterest and am excited to test it out more. I’m already seeing some traffic from there which is a nice surprise:) So when you create these social media pins per post, you link them back to the post when you share them to boards? I’m winging it so far!! lol I think it’s my social media m.o. Well thanks for reading and commenting, Sue-Ann
Superb post Sue-Ann. I know about the images, it’s creating them I find time-consuming. I forgot all about Canva for creating them.
As for the presentation by Cathy… WOW!
That hammers home the power of visual content.
Thanks for stopping by Robbie. I love Canva, it’s a go-to resource. Cathy kicks butt creating the SlideShares for sure! My “Marketing is Easy” SlideShare just hit the 5k milestone (in 5 months) so I am pretty excited about SlideShare to share a message as well. Try it, if you haven’t yet:) Thanks again for taking time to comment. Sue-Ann
Nice one. Checked out the Slide. #5 was my favourite on it.
Well thank you! I had to go back and peek and I agree with you, it’s pretty succinctly stated in that one:) I’m still pretty thrilled with the milestone. Lol p.s. And Cathy is still way better…
Thanks, Robbie, for the kind words. I do appreciate it. 🙂
You’re most welcome.
Hi Sue-Ann,
I liked reading your infographic. Got some new tips.
And slide that you have in your is really good, I liked the concept of being unique.
Really working unique has worked for me.
And also thanks for sharing amazing infographic.
Hi Robin:
Thanks for checking out the article and SlideShare and for the nice comment too. I appreciate you stopping by. Have a great weekend! Thanks, Sue-Ann
Hi Sue,
I wanted to be sure and stop by and say hello. Connecting on Twitter is fun but wanted to stop by your home and see what you’ve got going.
I am drawn more to visuals but I also prefer the written word. I’m not as good with including images and things in my content as I should be but I did better with my last post and am trying to improve. I do know that for me I like things broken up at times and not all just text “unless” it’s just really good stuff then I’ll read every single word anyway.
I like your suggestions though and intend to continue trying to improve upon mine as well so I want to thank you for this.
Hope your week is going well and hope to stop back by here again in the future. Take care.
~Adrienne
Adrienne:
So nice of you to pop in! Love to connect, too, and I hope to find the nice engagement you have on your site, one day:) Thank you, Sue-Ann
Thanks for such a nice surprise and shout-out, Sue-Ann. 🙂 Having always been a visual person, I love the simplicity and the possibilities we create in our minds through images. 🙂
Cathy:
Thanks for the nice surprise back! Love to see you here:)
I think your SlideShare is well worth sharing and love this enlightenment too: “…the possibilities we create in our minds through images.”
Thanks again, Cathy. Your work inspires. Sue-Ann