Lately, I’ve been asking myself, “Is Twitter a pay to play social network like Facebook, now?”
Is Twitter A Pay to Play Social Network Now?
A month ago, I noticed a lot of changes on Twitter. It was right after they slashed over 6 percent of all users. It was tens of millions of accounts that Twitter eliminated. Many popular Twitter accounts lost millions of followers. Personally, I lost about 300 followers. But, if they were bots or fake accounts, it was the best thing for Twitter to do.
But, that’s not the biggest change. It was the algorithm and the ability to change your Twitter feed – just like the Facebook feed options that really surprised me. I started to notice less engagement on the Twitter network. At that time, I was still at my day job and not on Twitter as often as I wanted. Was it because with Twitter – A Pay to Play Social Network had evolved?
The Twitter Algorithm or Twitter – A Pay to Play Social Network Like Facebook?
What happened with the Twitter algorithm? Is it because Twitter – a pay to play social network has evolved?
Twitter now shows you rank tweets, in case you missed it tweets, then, the old chronological tweets.
What are rank tweets? These are the best ones, relevant to you, according to Twitter. These tweets had the most engagement from folks you follow. In case you missed it, these are from folks you most engage with based on a relevance score.
Then, there is the old chronological Twitter algorithm that still exists. You may see some “promoted” tweets here too.
There is a lot more noise now in the Twitter stream, just like there is on Facebook. But you can adjust filters in your settings and privacy tab to help quiet that noise. I have adjusted my Twitter timeline to show the best tweets first – tweets I’m more likely to care about most will show up first in my timeline.
There is a lot more noise now in the Twitter stream just like there is on Facebook. But you can adjust filters in your settings and privacy tab to help quiet that noise. #TwittertipsClick To TweetPromoted Tweets…Key to Twitter A Pay to Play Social Network
Twitter has always offered advertising on their network. I remember back in the early days when it was very expensive. If I remember correctly, you had to spend like $20,000 to advertise there. Now, you can spend as little as $5 to promote a tweet or to gain followers. Is this what started the has Twitter become a pay to play social network question?
Now they offer a Twitter Promote Mode – still in beta and costs $99 per month. This Twitter ad program automatically promotes your account for a month.
I first tested the Twitter Promote Mode out in July. It was okay, but I was not overly impressed with the results. There was a gain of 27 followers which is less than 1 per day! But, the profile visits were quite high over 3,000. Maybe July was not the best month for a test.
I think this Twitter ad program, about a year or so old, is what Twitter did to make more money and, therefore, make it more of a pay to play social network.
Now, for this month, I’m doing a few $10 regular Twitter ads for followers. Today you can choose targets and audiences, something you couldn’t do a few years back. I’ll be doing a few other formats as well, like promoting a special tweet or one for just local folks. Stay tuned for Twitter ad results to come! Is Twitter a pay to play social network…or not?
There was a gain of 27 followers which is less than 1 per day! But, the profile visits were quite high over 3,000. Maybe July was not the best month for a test. #TwitterpromotemodeClick To TweetWhat Can You Do NOW to Increase Your Engagement on Twitter?
Recently, I left my day job and became a little more active on Twitter. I try to join a few Twitter chats weekly. I fill up the Buffer app which has been an awesome tool with newer updates. Then, I engage with others a few times a day for about 5-10 minutes each time.
What is my point? You must be a little more active on Twitter today to see your engagement level stay the same as it was a few years ago. But it is worth it! The Buffer app, using one of their premium plans, shows you how many clicks on a post or page to your website you get from a tweet. I’m amazed to see just how many but, then again, Google Analytics tells me the same story but, without as specific details.
Twitter is still one of my top sources of traffic to the website, as it has been since I began blogging at Inspire to Thrive.
You must be a little more active on Twitter today to see your engagement level stay the same as it was a few years ago. #TwittertipClick To TweetBest Type of Tweets Today with Twitter
There are so many ways in which you can use Twitter with images. People LOVE images on Twitter. Be sure to include them.
*Gifs – You can have a lot of fun with these especially in responding to people’s tweets. I love using these each day!
*Videos – Up to 2 minutes and 20 seconds. Otherwise, you can edit it right on Twitter to meet their spec for the length of time.
*Emoji’s – Who doesn’t love 💗 them? Now you can use them via the Buffer app if you schedule your tweets through the Buffer. I LOVE that feature!
*Images – 1024 x 512 pixels is the best size image to use for Twitter. Did you know you can use up to 4 images on a tweet? They don’t always look great so do make sure to experiment, first! And, don’t forget to always check what they look like on mobile vs desktop too.
More Great Types of Tweets
*Quotes – Each day of the week features some trending tweets: #MotivationMonday, #TuesdayThoughts, #WednesdayWisdom, etc.
*Personal photos and videos – People love to know who other people are. What better way than through photos and video of you or your business behind the scenes. You may also add stickers to your photos easily on Twitter.
*Bullet points – If you are giving a lesson in your niche, bullet points within tweets work well! I see Rebekah Radice do this often!
*Polls – Be sure to give the poll a few days so you can retweet them! People love participating in polls. Have some fun with these, too. I love doing them for future posts. Some people add their own answers as well, giving you more to write about.
*Thank You Tweets – Thank others for following you, likes and, for sharing your tweets or RT’s. (I’m guilty of not always thanking new followers as I sometimes get behind!) Of course, if you put new followers into lists along the way, that saves you time too.
Twitter Chats
Twitter chats happen every day and at various times. You can find some that are relevant to your business by visiting Tweet Reports. My all-time favorite Twitter chat is #BlogChat, on Sunday nights at 9 pm EST. I haven’t been on for a while but, did join in for many years. There are so many to choose from, so do check them out.
When you join Twitter chats you meet many new people on Twitter. I still talk to some from #BlogChat I met years ago. You learn new things about people and their businesses. Then, you can check out their blogs, websites, etc.
Finally, you can sponsor a Twitter chat and give away an eBook or product or service. If the Twitter chat is popular they (those doing the Twitter chat) will promote it prior to the chat and afterward.
Some Twitter chats have moderators to help. These moderators keep the chat going and organized. I’ve been on some of these chats where the first question doesn’t come until 30 minutes after it starts. Many folks think it’s a party time and not a learning opportunity, etc.
Stay tuned as I may start a new one in the coming months! 😊 Maybe to offset the Twitter – A Pay to Play Social Network Like Facebook? direction.
TweetChat
TweetChat is a tool you can use to easily follow along in a Twitter Chat. They now offer one-click user highlighting and blocking along with new stream buffering help to limit super active hashtags to 5 tweets at a time, giving you more control over how you experience the conversation.
TweetChat now even has a premium service to give you branded space. You can put your Twitter chat into a branded page and publish on your blog or website. What cool features they offer!
The Bottom Line Using Twitter
Stay active! I tell people to spend at least 5 minutes in the a.m. and 5 minutes late in the day to be active on Twitter. Keep your Twitter notifications on your mobile device in case someone tweets you throughout the day, so you can engage. Be sure not to have everything beep from it. Just those who are engaging with you.
Remember, social media is about engaging with other people.
Think about it – How much time do you spend on Facebook? Try to put just some of that time into Twitter every other day and you will notice a difference. Too many people sign up for Twitter, don’t see many followers or understand how to engage. Then they quit and leave their Twitter handle in the dust.
It takes time to build up a Twitter account so, don’t worry. You need to follow more people, add some people to your Twitter lists, and update your profile from time to time. Increase your number of tweets as time goes on. The more followers you have the more tweets you can tweet out.
How much time do you spend on Facebook? Try to put just some of that time into Twitter every other day and you will notice a difference. #socialmediaClick To TweetAre You Active on Twitter Today?
I’d love to know in the comments below if you are still active on Twitter and why or why not? And if so, how do you engage with others on Twitter? Do you wonder… is Twitter a Pay to Play Social Network Like Facebook now?
Please follow me on Twitter at @Lisapatb and @SueAnnBubacz so we can engage with you. Happy Tweeting 😊
Lisa Sicard
Latest posts by Lisa Sicard (see all)
- Twitter – A Pay to Play Social Network Like Facebook? - August 27, 2018
Excellent article, Lisa and Sue-Ann. I also lost a few followers in the Twitter clean up and like you I was happy to see them go if they were bots or fakes.
I don’t think Twitter has become as deeply dependent on pay for play (yet) as Facebook but in a way, it’s inevitable as Twitter continues to try to make a profit.
Have a great day, ladies, see you both on Twitter! 🙂
Amanda:
Thank you so much for popping in to check out Lisa’s post and welcome:)
You know, I think it depends on your goals and purpose in using Twitter and other Social Media. For my small business, I haven’t stepped into pay and still find my organic reach from social media marketing, effective. More importantly to me is building business relationships and contacts and I’m doing well in that way without social spending.
For other purposes and bigger enterprises and for the platforms themselves, cash is king but, I’m having fun dabbling and splashing along in the free social stream for now:)
Thank you so much again, for your stopping and taking time to comment and yes, definitely, I’ll catch you on Twitter…so happy we connected! Thank you, Sue-Ann
Thanks Amanda, I think everyone probably lost a few followers with that big sweep on Twitter. But if there are bots, that is a good thing. I’ve noticed the engagement and follower count went down recently and I tried their ads to see what happens. More to come! Stay tuned. Thanks for coming by here on this one and have a great rest of the week.
Hi Sue-Ann, thank you so much for having me here at your place. I had noticed Twitter changed some in the past several months when they deleted a bunch of accounts including bots. But I had worked at it for months after to get the engagement level back up and wanted to share about it.
Have a wonderful day!
Lisa:
I’m so honored and grateful to have you as the first Contributor here at Write Mix for Business so thank you so much!
As you know, Twitter is my favorite social media tool and I couldn’t be happier than to have you share information and tips with readers for better tweeting. Well, thank you, again, and enjoy your day as well:) With appreciation, Sue-Ann