My Writer’s Toolkit
is a little like Mary Poppins’ carpetbag.
You know the one. It’s filled with all kinds of fun surprises in every shape, size, and form and yet, Mary continues to pull things out, one after another, sure to delight all with her magic.
My Writer’s Toolkit is like that. And like Bert’s incredible chalk artwork sidewalk, my toolbox equips me for writing in colors, bringing words to life, just like those colorful carousel ponies.
But that’s not all
As a Content Writer for Business, my Mission is…well…YOURS!
Hard earned experience, along with a strong business and educational background, are just some of the positives I bring to your company’s writing team arsenal as I help you put together, revise, or grow, your:
Everything “You” Write Reflects Directly on You
So my job is to make that reflection an effective one that reinforces the value of your name and your brand while creating new customers and enhancing customer loyalty for your company/product/service.
Not everyone can offer this, because:
I’ll write for your business as if it were my own!
It all starts with *BUSINESS*
YOUR business–because that’s what it’s all about.
I’ll learn all about what you’re all about.
From your company background and “story” to your products and services, your Mission/Vision/Values, philosophy and culture, your industry and top competitors, your target market, key prospects, and clients, and especially, I’ll find out what makes you unique.
Then I’ll look further.
All of this is integrated with your writing needs and objectives as they fit into your overall strategic plan as well as your project or campaign goals.
Without a complete understanding of your brand, specific targets, and desired results, words can be empty and copy merely exists. This kind of empty content won’t convert.
Effective content is more than words; it needs always to be moving towards results like:
- Creating Awareness (and Interest)
- Engaging (even Entertaining)
- Informing (or Educating)
- Inducing an Action (or CTA)
- Building a Relationship that leads to
- Increasing Sales and Profits
*RESULTS* are the key for Business
And because I bring over 25 years of business know-how to the table (selling mainly to businesses) as an owner/operator of a successful small business, I can uniquely understand your business needs, objectives, and even challenges.
I can offer solutions that fit, to increase sales and engage your desired audience.
Getting to know and understand your audience while they get to know, like and trust you, is imperative.
Now add the *MIX* (Sizzle or Shake)
Whatever it takes to find the *WRITE MIX FOR BUSINESS* that’s unique to your success!
Digging into my Writer’s Toolkit for impact writing and implementing the right instruments to match your company’s writing/project/marketing objectives is essential to creating relevance to both your internal and external audiences and to building your brand, from awareness to loyalty.
If you have a project or need help with web writing, contact me NOW!
Oh… some FAQ for you, too. Talk soon:)