Jerking your prospect away from their busy life and into reading your copy is no easy task. To add to the challenge, you only have a few seconds to do it. And, that’s your headline’s most important job. The most effective headlines resonate on a level well beyond merely gaining attention or sparking interest or curiosity. […]
How to Make Your Content Work as Hard as You Did Creating It
If you can use a quick spark to ignite your content reach and make your content work even better, then this post is for you! I’ll show you a simple process for re-purposing quality content in 5 easy steps. And, I’ll be sure to give you some extra helpful hints peppered in along the way. […]
How to Power Up Your Content with Visuals
Here are some ideas for how to power up your content with visuals. The point is to make your content more enticing by adding visuals in your projects, breaking up blocks of text, making it more user-friendly, interesting, and memorable. You’ve read the stats, like these: visuals are more memorable than copy alone, tweets with […]
A Journey to Connect at the Emotional Core
The journey to your customers’ hearts begins by trying on their shoes…. A study in how to connect @ the emotional core. You’re dancing around with relevance when you start by trying to view the world from someone else’s shoes. The point, when talking about relevance is, of course, that you must be relevant to […]